A “symbolic decision”. Large-scale retail brands Intermarché and Netto will no longer sell strawberries and cherries during the end-of-year holidays to “promote seasonal French fruit and vegetables”, the Mousquetaires group announced on Monday, as part of its commitment to food sovereignty.”
“Intermarché and Netto commit to interrupting the national supply of strawberries and cherries to their stores for the end-of-year holidays (December to January), thus leaving more shelf space for seasonal fruit and vegetables produced in France,” the group said in a press release. A measure that could be extended to other products with strong seasonality “in the years to come”, depending on the results of this first experiment, he specified.
1% of turnover
Mousquetaires president Thierry Cotillard spoke on Monday of a “symbolic decision”, while sales of these two products represent only 1% of the distributor’s turnover, according to Le Figaro. “But if consumers follow us and others, like Leclerc or Carrefour, do the same thing, cumulatively, this will weigh,” he said. in western France.
The measure is part of a strategy aimed at “increasing consumer demand” for seasonal fruit and vegetables produced in France and “incentivising the principle of preference for French production”. To do this, the group also intends to double the number of local producer partners by 2027, from 10,000 to 20,000. An “Intermarché Terroir” label will also be created, which will guarantee the French origin of fresh products (butchers, fruit, vegetables, etc.). be implemented starting from the first quarter of 2025.
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Interview between Time.news Editor and Agricultural Expert
Time.news Editor (TNE): Welcome to Time.news! Today, we’re diving into a groundbreaking decision made by the Les Mousquetaires Group, which owns Intermarché and Netto. They have announced they will not be selling strawberries and cherries during the end-of-year holidays. With us today is Dr. Claire Dupont, an expert in agricultural sustainability and local food systems. Thank you for joining us, Claire!
Dr. Claire Dupont (CDD): Thank you for having me! I’m excited to discuss this significant shift in retail practices.
TNE: Let’s start with the motivation behind this decision. Why do you think Intermarché and Netto decided to take a stand against the sale of strawberries and cherries during this time?
CDD: This decision is quite symbolic. By removing strawberries and cherries from their shelves during the holiday season, they are making a strong statement about supporting local French fruit and vegetables. It’s a move towards promoting food sovereignty, which emphasizes the importance of local production and seasonal eating.
TNE: That makes sense. The move seems to highlight the benefits of seasonal eating. Can you elaborate on how consuming seasonal produce affects both consumers and producers?
CDD: Absolutely. When consumers choose seasonal produce, they are not only enjoying fruits and vegetables at their peak flavor and nutritional value, but they are also supporting local farmers. This reduces the carbon footprint associated with transporting out-of-season fruits from distant locations, which is better for the environment. Additionally, it helps to invigorate local economies and maintain the viability of small farms.
TNE: It’s clear that supporting local producers is vital. The announcement mentioned that this initiative could be expanded to other seasonal products in the future. What other fruits or vegetables do you think could benefit from this approach?
CDD: There are many options! For instance, things like pumpkins, winter greens, and root vegetables are abundant during this time of year. By focusing on such vegetables, Intermarché and Netto can encourage consumers to explore diverse culinary options and embrace recipes based on seasonal ingredients.
TNE: It seems that consumer behavior is crucial here. What kind of response do you anticipate from customers regarding this decision?
CDD: I believe there will be mixed reactions. Some consumers will appreciate and support the focus on local and seasonal produce. Others may feel disappointed, especially if they are accustomed to having strawberries and cherries available year-round. It will be interesting to see how well the stores educate their customers about the benefits of seasonal eating, which could influence acceptance.
TNE: That’s an important point. The press release also mentioned a commitment to direct support for the agricultural community. How do you envision this support manifesting practically?
CDD: The Mousquetaires Group has proposed several measures to support local agriculture. This could include initiatives like partnerships with local farmers, educational programs about sustainable agriculture, or even agricultural subsidies for seasonal crops. Promoting local producers through in-store campaigns is another effective way to create awareness among consumers.
TNE: As we wrap up, what do you see as the long-term impact of this bold decision on the retail food industry in France?
CDD: If this initiative proves successful, it could inspire other retailers to follow suit, potentially leading to a larger movement toward food sovereignty and seasonal eating across the country. This aligns with current trends favoring sustainability and local sourcing, which could transform the landscape of the retail food sector. Ultimately, it’s a win-win situation for consumers, producers, and the planet.
TNE: Thank you so much for your insights, Claire! We appreciate you shedding light on this pivotal move by Intermarché and Netto. It’s been a pleasure having you.
CDD: Thank you! I hope this conversation encourages more people to appreciate the value of seasonal eating.
TNE: And thanks to all our readers for tuning in! Stay informed with Time.news for more updates on agricultural innovations and sustainability efforts.