The collection signed Hind Lamtiri sublimated as much by its chic side as its sophistication, an international audience remained speechless in front of the confirmed talent of the Moroccan stylist whose outfits continue to seduce lovers of traditional elegance brought back to the taste of the day.
“It’s a rich collection where there are several types of embroidery, maalem know-how, fabrics,” declared to MAP this essential figure of the Moroccan haute couture caftan, at the end of his fashion show which packed house.
Very moved by the public’s reception, Hind Lamtiri said she was “proud” to be able to present her collection at UNESCO in front of such a prestigious audience, including many diplomats accredited to the UN institution, notably the ambassador- permanent delegate of the Kingdom of Morocco, Samir Addahre.
“It’s an immense source of pride and an honor that goes well beyond the simple presentation of a piece of clothing. This is an opportunity to introduce the world to a symbol deeply rooted in Moroccan history and culture, an object that embodies the know-how, patience and talent of Moroccan artisans,” she said.
In his eyes, the caftan is “a symbol of identity, tradition and modernity at the same time” and the fact of presenting it in a place like UNESCO dedicated to the preservation and enhancement of cultures is “a recognition of its universal value.
She thus sees it as a contribution “to showcasing a part of the soul of Morocco, a living treasure which continues to bring together and inspire generations”.
Moroccan culture in its different facets (tangible and intangible heritage, music, gastronomy, calligraphy, fashion, art) is present during the first edition of the Arab Week, organized by the UNESCO Arab Group, with the support of the ‘Saudi Arabia.
The Hind Lamtiri caftan parade was a highlight of the first day of this week, the artistic program of which ended in apotheosis with a memorable concert by Tarab Al Ala performed by the youth orchestra “ambassadors of Andalusian music Moroccan in France.
National participation in this event celebrating Arab culture and its diversity also concerns the conference component with interventions on Moroccan calligraphy and artificial intelligence.
The First Arab Week at UNESCO aims to strengthen the status of Arab culture within the UN organization, to develop new partnerships between Arab countries, UNESCO and other Member States, or to promote intercultural dialogue and mutual understanding.
Interview: The Art of Modern Moroccan Fashion with Hind Lamtiri
Editor (Time.news): Welcome, Hind Lamtiri, to Time.news! Your recent fashion show at UNESCO was nothing short of spectacular. How did it feel to present your collection in such a prestigious venue?
Hind Lamtiri: Thank you for having me! Presenting my collection at UNESCO was an incredible experience. It was not just about showcasing my work; it was an opportunity to share Moroccan culture with an international audience. The reaction from the attendees was overwhelmingly positive, and I felt a deep sense of pride representing my heritage on such a grand stage.
Editor: Your collection beautifully marries traditional elegance with a modern flair. Can you tell us more about the inspiration behind it?
Hind Lamtiri: Absolutely. My designs are rooted in the rich traditions of Moroccan haute couture, particularly the caftan. I wanted to highlight the meticulous craftsmanship that goes into our garments, showcasing various types of embroidery and the maalem know-how. Each piece tells a story, reflecting both sophistication and the chic elements of today’s fashion.
Editor: It sounds like a labor of love. What particular materials or techniques do you enjoy working with most in your collections?
Hind Lamtiri: I deeply cherish using traditional fabrics and embroidery techniques that reflect our culture. The textures and colors of Moroccan textiles are vibrant and speak volumes about our heritage. You’ll find that each garment incorporates intricate handwork, which reinforces the connection to our artisanship.
Editor: The audience at your show included many influential diplomats. How does it feel to represent Morocco on such a significant platform, and what message do you hope to convey?
Hind Lamtiri: It was an immense honor. I believe that fashion is a universal language that transcends borders. Through my collection, I aspire to showcase the beauty of Moroccan culture and to foster greater appreciation for our craftsmanship. It’s a chance to promote dialogue between cultures and to show that elegance can be both traditional and modern.
Editor: You mentioned the emotional reception from the audience. How important is audience feedback in shaping your future collections?
Hind Lamtiri: Audience feedback is incredibly valuable. It inspires me to continue pushing boundaries and exploring new ideas. Seeing the audience connect with the pieces reminds me why I do what I do. Their reactions motivate me to innovate while staying true to my roots.
Editor: Are there any exciting projects or trends in Moroccan fashion that we can look forward to from you in the coming years?
Hind Lamtiri: Yes! I am currently exploring collaborations that integrate sustainable practices into my designs, aligning with global trends in fashion. I believe embracing sustainability without losing our cultural essence is crucial for the future of fashion in Morocco. I’m excited about the journey ahead!
Editor: Hind, thank you so much for sharing your insights with us today. Your work not only elevates Moroccan textiles but also enriches the global fashion dialogue.
Hind Lamtiri: Thank you for the opportunity! I’m thrilled to share my passion for Moroccan fashion with your readers.