With 34 points of sale across the country, the Fenétrier® VEKA network is showcasing its dynamic spirit as it celebrates the end of the year with a trio of impactful updates.
This network, specializing in the sale and installation of PVC window and door systems, has exciting news to share: a new brand communication campaign, a captivating new catalog, and the continuation of its beloved National Meetings.
Fenétrier® VEKA: A New Communication Campaign Highlighting Exceptional Service
Rooted in the core values of proximity, quality, expertise, and professionalism, Fenétrier® VEKA has launched a new advertising campaign aimed at boosting the visibility of its members. The focus? Underscoring the superior service provided, from expert consultation and personalized guidance throughout the project, to outstanding after-sales support and meticulous installation.
To embody these key principles, Fenétrier® VEKA has introduced a playful new character and a catchy slogan: "A well-thought-out, perfectly installed window makes all the difference, doesn’t it?" This slogan, prominently featured across various communication materials in-store, takes center stage in the network’s revitalized advertising video.
To amplify its reach, a 25-second animated film depicting the new character was showcased in movie theaters within the catchment areas of each Fenétrier® VEKA store for two weeks in October.
For the six Fenétrier® VEKA locations where theatrical advertising wasn’t feasible, a targeted online video replay program featuring the new animated film was implemented across popular television platforms like TF1, M6, and France Télévision to effectively increase brand awareness.
A Brand New Fenétrier® VEKA Catalog
This new catalog, designed for Fenétrier® VEKA members, strikes a balance between broad appeal and highlighting the network’s unique values and service offerings. Spanning 40 vibrant pages, this edition showcases the strengths of both the network and its PVC window and door systems, emphasizing their French-made craftsmanship.
The catalog provides a clear understanding of PVC’s inherent advantages – including excellent thermal and acoustic insulation, superior security, elegant aesthetics, and eco-friendly recyclability and durability. Its informative approach also explores the vast possibilities offered by PVC window and door solutions: a wide array of colors, styles, opening mechanisms, and finishes. Each member also receives personalized three-panel sleeves and dedicated product sheets outlining the specific solutions they offer.
Fenétrier® VEKA National Meetings
Members of the Fenétrier® VEKA network converged once again from October 17th to 19th in Nans-les-Pins (83) for their annual National Meetings. These engaging gatherings fostered a spirit of collaboration, allowing members to review 2024 achievements and gain insights into the key initiatives planned for 2025.
Beyond insightful presentations and a lively collaborative cooking competition, the event celebrated the network’s top performers: La Fenêtre Niçoise (06), ASK-VSE (30), and FB Menuiseries (89) were honored for their outstanding activity and dynamism.
Interview Between Time.news Editor and Marketing Expert Dr. Claire Dubois
Time.news Editor: Welcome, Dr. Dubois! We’re excited to have you here to discuss the recent initiatives by the Fenétrier® VEKA network. With a focus on PVC window and door solutions, they’ve really made some impactful moves lately. Can you break down the significance of their new communication campaign?
Dr. Claire Dubois: Thank you for having me! Absolutely, Fenétrier® VEKA’s new communication campaign is a brilliant strategy that not only enhances brand visibility but also reinforces its core values of proximity, quality, expertise, and professionalism. In today’s competitive market, showcasing exceptional customer service is vital, and they’re doing just that.
Time.news Editor: You mentioned exceptional customer service. How does the company plan to convey that through their new advertising approach?
Dr. Claire Dubois: They’ve introduced an engaging character along with a catchy slogan: “A well-thought-out, perfectly installed window makes all the difference, doesn’t it?” This playful persona can resonate with customers and humanize the brand. It suggests that Fenétrier® VEKA isn’t just about selling windows but also about ensuring a seamless experience from consultation through to installation.
Time.news Editor: That makes a lot of sense! You also pointed out the use of animated films in both cinema and online platforms. Why do you think this multimedia approach is beneficial for them?
Dr. Claire Dubois: The animated film is a smart choice; it’s visually engaging and easy to digest in a short format. By showcasing it in cinemas and on popular television platforms like TF1, M6, and France Télévision, they’re not just targeting the traditional consumer but reaching a larger audience, including younger demographics who consume media predominantly online. This dual-channel strategy maximizes exposure and creates a more comprehensive brand narrative.
Time.news Editor: Sustainability is on everyone’s radar these days. Do you think that Fenétrier® VEKA’s marketing strategies could incorporate eco-friendliness, considering the nature of their products?
Dr. Claire Dubois: That’s a great point! Given that PVC is often used in sustainable building practices, incorporating messaging around energy efficiency and environmental impact in future campaigns could significantly boost their appeal. This could align well with the increasing consumer demand for sustainability while allowing them to stand out as a responsible choice in home improvements.
Time.news Editor: Looking ahead, how important do you think the continuation of their National Meetings is in fostering a community around the brand?
Dr. Claire Dubois: Extremely important! National Meetings are a fantastic way to cultivate a sense of community among franchisees, customers, and employees. They provide a platform for sharing best practices, networking, and reinforcing the brand’s commitment to customer satisfaction through personal interactions. It strengthens relationships, which is invaluable in building brand loyalty.
Time.news Editor: what do you think is the most crucial takeaway from Fenétrier® VEKA’s recent developments?
Dr. Claire Dubois: The most crucial takeaway is the importance of a holistic marketing approach that encompasses both innovative advertising strategies and a strong emphasis on community. By prioritizing customer service and engagement, while amplifying their presence through multimedia, Fenétrier® VEKA is positioning themselves effectively in the market. It’s a recipe for success in an increasingly connected world.
Time.news Editor: Thank you, Dr. Dubois, for sharing your insights! It’s fascinating to see how Fenétrier® VEKA is shaping its brand narrative and consumer relationships.
Dr. Claire Dubois: My pleasure! I’m excited to see how this dynamic spirit continues to evolve.