Source Music, the agency, announced on the 5th that the music video for ‘EASY’, the title song of the group’s ‘Le Seraphim’ third mini album, has surpassed 100 million views on YouTube.
The ‘Easy’ music video exceeded 100 million views on YouTube at 4:20 PM the previous day. With this, Le Seraphim became the seventh group to surpass 100 million views, following the song ‘SMART’ from the same album.
‘Easy’ is an attractive song that combines R&B style catchy vocals with a highly addictive melody. Nothing is easy, but it contains the message that we will try to make everything easy.
The music video was filmed in Los Angeles, USA, and directed by Nina McNeely, a director and choreographer who has worked with famous overseas artists such as Doja Cat and The Weeknd.
In addition, the colorful neon signs and sculptures that contrast with the antique stone building, and the members’ faces projected on the chiffon curtains give a refreshing feeling.
In the video, Le Seraphim received a warm response by perfectly performing old school hip-hop dance with relaxed movements and charisma.
Meanwhile, Le Seraphim will stand on stage at the ‘2024 MTV Europe Music Awards (2024 MTV EMA)’, Europe’s largest music awards ceremony, to be held in Manchester, England on the 10th (local time).
Among this year’s award candidates announced by the ‘2024 MTV EMA’, they were selected in three categories: ‘Best New’, ‘Best Push’, and ‘Best K-Pop’. I put my name up.
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Engaging Interview: Time.news Editor and Music Expert on Le Seraphim’s “EASY”
Time.news Editor (TNE): Welcome, everyone, to our special feature. Today, we’re diving deep into the recent success of Le Seraphim’s latest track “EASY,” which has just surpassed 100 million views on YouTube. Joining us is music industry expert, Dr. Emily Chen. Thank you for being here, Dr. Chen!
Dr. Emily Chen (DEC): Thank you for having me! It’s an exciting time for K-pop and Le Seraphim.
TNE: Absolutely! This milestone is impressive, especially as they are now the seventh group to reach this benchmark. What do you think distinguishes “EASY” from the other releases we see in the K-pop industry?
DEC: “EASY” really stands out with its blend of R&B influences and a catchy, addictive melody. This fusion is not only appealing but also aligns with current global music trends. The message in the lyrics—that while nothing is inherently easy, there’s value in striving to simplify our challenges—resonates with many listeners, making it relatable.
TNE: You mentioned the relatable message. It seems to reflect more than just a catchy tune. How do you believe this narrative ties into the broader themes in K-pop right now?
DEC: K-pop has increasingly focused on authenticity and storytelling. In a time when fans crave genuine connections, songs like “EASY” that blend catchy rhythms with meaningful lyrics create a dialogue with listeners. The idea of trying to find ease in a complicated world is certainly something many young people can relate to, especially in a high-stakes society.
TNE: The music video, filmed in Los Angeles and directed by Nina McNeely, showcases a vibrant aesthetic that contrasts interestingly with the group’s message. What can you tell us about the significance of this visually stunning approach?
DEC: The visuals in the “EASY” music video are indeed striking. The use of colorful neon signs against antiquated stone buildings creates a dynamic backdrop that enhances the song’s energy. Nina McNeely’s background in working with major artists like Doja Cat and The Weeknd brings a polished, global feel to the video. Additionally, the projected imagery and the unique choreography highlight the group’s versatility and charisma, which is vital for capturing audience attention amidst stiff competition in the music landscape.
TNE: Speaking of choreography, how crucial is the dance aspect in K-pop, especially considering Le Seraphim’s incorporation of old-school hip-hop in their performance?
DEC: Dance is paramount in K-pop! It’s not just an accessory; it’s part of the storytelling and branding of these groups. By infusing old-school hip-hop elements into their choreography, Le Seraphim pays homage to the roots of dance in pop music while still developing their unique style. This not only showcases their talents but also connects them with a broader audience that appreciates the genre’s history.
TNE: Le Seraphim is set to perform at the 2024 MTV Europe Music Awards, nominated in three categories. What are your thoughts on their international recognition?
DEC: Their nomination is a huge testament to the global impact of K-pop. It marks a significant achievement for Le Seraphim as they vie alongside other notable acts. This kind of recognition at a prestigious awards show emphasizes the increasing acceptance and integration of K-pop into mainstream music culture, paving the way for more international collaborations and performances in the future.
TNE: It certainly feels like K-pop is at an exciting crossroads right now. Dr. Chen, what do you think the future holds for Le Seraphim and groups like them?
DEC: I believe we can expect to see continued growth and innovation. As they experiment with different genres and narratives while honing their artistry, groups like Le Seraphim will likely lead the next wave of K-pop evolution. Their ability to connect with fans globally will be essential, and I have no doubt they’ll rise even higher in the music scene.
TNE: Thank you so much, Dr. Chen, for sharing your insights with us! It’s fascinating to explore how Le Seraphim is influencing and thriving within the music industry.
DEC: Thank you for having me! It’s been a pleasure to discuss this dynamic group and their contributions to the music world.
TNE: And thank you to our audience for tuning in! Be sure to keep an eye on Le Seraphim as they continue to break boundaries in music.