Emotionally conveys the meaning of the brand slogan ‘Never forget, continue’
The music video produced by the Korea Veterans Welfare and Medical Service (Veterans Service) was released on social media, including the official YouTube channel, on the 4th.
The Veterans Affairs Corporation is a public institution that provides integrated medical and welfare services such as medical treatment and rehabilitation, nursing and elderly care, recreation, housing and home care for the healthy lives of national meritorious people, veterans’ families, uniformed workers and citizens who contributed to the defense and development of the Republic of Korea.
In this promotional video made in the form of a music video, singer Soo-kyung participated and emotionally conveyed the meaning of the Veterans Affairs Corporation’s brand slogan, ’Do not forget, connect.’ introduced.
The slogan ‘Never forget, connect’ expresses deep gratitude to veterans and their families who have sacrificed for the country, and conveys the Corporation’s strong will to continue the noble will of those who have served the country through medical and welfare services.
In addition, the video shows medical staff doing their best for patients in various departments of the Veterans Affairs Hospital, such as the Rehabilitation Center, Radiology Department, and Orthotics Center, and the Veterans Nursing Home caregivers and social workers who actively provide care so that the elderly can enjoy various welfare programs and participate in treatment. It showed the appearance of a welfare worker.
Viewers expressed their thoughts, such as “It was good to learn about the work that the Korea Veterans Welfare and Medical Service does,” and “I want to continue to support organizations that continue to carry out such beneficial activities for society.”
Choi Yong-seok, Donga.com reporter [email protected]
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Interview between the Time.news Editor and Dr. Yoon Ji-hwan, an expert in veterans’ welfare and healthcare services.
Editor (Emma Park): Good morning, Dr. Yoon! Thank you for joining us today to discuss the recent music video released by the Korea Veterans Welfare and Medical Service. The slogan, “Never forget, connect,” seems to resonate deeply with both veterans and the community. What’s your take on this initiative?
Dr. Yoon Ji-hwan: Good morning, Emma! It’s a pleasure to be here. The slogan and the accompanying music video indeed do a wonderful job in conveying a powerful message of gratitude and remembrance. The phrase “Never forget, connect” serves not only as a call to honor the sacrifices of veterans but also emphasizes the importance of building ongoing relationships with them and their families through support services.
Editor: Absolutely. The emotional impact of the video seems to play a critical role. How does art and music contribute to the effectiveness of such campaigns in a healthcare and welfare context?
Dr. Yoon: Art and music have a unique ability to touch the human spirit and create emotional connections. In the context of veterans’ welfare, using a music video format can humanize the experiences of veterans and their families, thus fostering empathy in the wider community. It can encourage viewers to reflect on their own perceptions and attitudes towards those who have served, while also promoting the essential services provided by organizations like the Veterans Affairs Corporation.
Editor: The video showcases healthcare professionals in action. How important is it for the public to understand the comprehensive efforts being made by these teams?
Dr. Yoon: It is crucial. Many people may not be aware of the extensive support and medical services that veterans receive. By highlighting the efforts of medical staff and caregivers, the video not only raises awareness but also gives a face to the work being done. It conveys a message of dedication and compassion towards veterans, demonstrating that their care and welfare are collective responsibilities.
Editor: Viewers have expressed positive responses, noting how informative the video was. How can such feedback influence future campaigns?
Dr. Yoon: Positive feedback is essential for organizations as it reinforces the impact of their initiatives. It can motivate further creative approaches in communicating their services. When the audience feels engaged and enlightened, it opens pathways for more awareness and can inspire community involvement, whether through volunteering or advocacy for veteran issues.
Editor: That’s an insightful point. The initiative seems like a holistic approach, merging emotional storytelling with practical information. What future steps would you recommend for the Korea Veterans Welfare and Medical Service to build on this campaign?
Dr. Yoon: Building on this momentum, it would be beneficial for them to engage in interactive community events, workshops, or webinars where veterans can share their stories directly. Additionally, establishing a regular series of content—such as interviews with healthcare providers and testimonials from veterans—could sustain the conversation and enhance community engagement over time.
Editor: Those are excellent suggestions, Dr. Yoon. As we wrap up, what final thoughts would you like to share regarding the role of initiatives like this in society?
Dr. Yoon: Initiatives that honor veterans are vital in cultivating a society that values sacrifice and service. They serve as reminders for all of us to actively care for those who have served. Ultimately, promoting a culture of remembrance and connection not only benefits veterans but enriches the fabric of our society as a whole.
Editor: Thank you so much for your insights today, Dr. Yoon. It’s clear that the emotional connections forged through such campaigns can have lasting positive effects on both veterans and the communities that support them.
Dr. Yoon: Thank you, Emma. It was a pleasure discussing this meaningful topic with you!