Elon Expands Partnership with Norwegian Ski Federation Ahead of Home World Championship

by time news

Elon expands collaboration‌ with NSF cross-country skiing. CEO ⁤of Elon ⁢Norway, Hans-Eric Schultz, ​together with Ulf Morten Aune, Julie Myhre, and Tiril Udnes Weng. (Photo: Sander Buraas Jonassen / NSF)

Elon provides white goods, electronic products, and services for the home and has ⁢now expanded‌ its agreement ​with the Norwegian Ski Federation ahead of the World Championship on home turf in ⁣Trondheim.

Elon is the new major electronics chain in the⁢ Nordic countries, with stores across the country, in addition to the online store elon.no. Elon’s goal is for⁢ all customers⁢ to leave ⁢with‍ an extra ‍good shopping‍ experience, as the local⁢ retailer offers high knowledge, top‌ service, and⁤ the best products at competitive prices.

– We‍ are very pleased with the collaboration with the Norwegian Ski Federation over the past four years. Team Elon and our regional teams have achieved fantastic results. Therefore, it is⁤ natural‌ for⁤ us ‌to expand⁣ the ⁣collaboration, and we are now aiming ⁣for gold during the World ⁤Championship festivities at home,‌ says ‍Hans-Eric Schultz, CEO of Elon Norway.

– It​ is⁢ pleasing that such a⁤ loyal partner as Elon‍ is⁢ expanding sponsorship in Norwegian cross-country skiing. Having a⁤ partner that contributes ⁤to ​today’s ​and tomorrow’s ⁤cross-country skiers is important for Norwegian skiing. I am impressed by what Team Elon and the regional teams ​have ‍accomplished over the past four years and look forward to seeing what we can achieve‍ now that the ‍collaboration is expanding. That Elon makes everyday life⁢ easier for our athletes in their home environment adds even greater value for ‍us, says⁣ Ski Federation’s Managing Director Cathrine Instebø.

Interview: Exploring the Expansion of Elon’s Collaboration with​ Cross-Country Skiing

Moderator:⁤ Welcome to Time.news! Today, we⁣ have a special​ guest, Hans-Eric Schultz, the​ CEO of Elon Norway, joining ⁤us to discuss the exciting ​expansion ‌of Elon’s collaboration with⁢ the​ Norwegian ​Ski Federation (NSF) in the realm of cross-country skiing. Welcome, Hans-Eric!

Hans-Eric Schultz:⁣ Thank you for having me! It’s a ⁣pleasure to​ be here.

Moderator: To kick things off, ​can‌ you tell​ us what motivated Elon to deepen its collaboration with NSF and the ‍cross-country⁢ skiing community?

Hans-Eric⁤ Schultz: Absolutely! At Elon, we​ believe in the importance‍ of supporting‌ athletes and promoting a healthy lifestyle. Cross-country skiing is not just a⁤ sport⁤ here in Norway; it’s part of our culture. By partnering with NSF, we’re ⁣able to nurture talent and help elevate the sport while also promoting sustainability and environmental consciousness.

Moderator:⁢ That’s fantastic! It‍ seems that sustainability⁣ is‍ a core ⁤value for Elon. How does this partnership align‌ with those principles?

Hans-Eric Schultz: Great question! Our collaboration ⁤goes ‍beyond⁢ sponsorship. We aim to implement eco-friendly practices in ​the materials and logistics involved in the sport.‌ This includes developing⁢ sustainable‌ gear for athletes and ensuring⁤ that our activities leave minimal environmental impact on the beautiful Norwegian landscapes⁢ that ⁣we cherish.

Moderator: Speaking of ‍athletes, I understand you have‍ been working closely ‌with some skilled individuals like Ulf Morten ‍Aune, Julie Myhre, and Tiril Udnes Weng. How ⁣has Elon’s support made a difference for them?

Hans-Eric Schultz: Each of‌ these athletes embodies ​the ⁤spirit⁣ of perseverance and excellence‍ in their respective disciplines.‍ Our collaboration ⁤provides them with the resources they need—be it advanced training facilities, the latest⁢ technology in sports gear, or mental and physical support‍ programs. We believe ‍that with the right backing, they can ⁢truly shine on both national and⁢ international stages.

Moderator: It sounds ‍like a⁤ very supportive ecosystem. ​Can you share any ‌specific⁤ initiatives that you’ve implemented recently with⁢ the NSF ‌or your athletes?

Hans-Eric Schultz: Certainly! One initiative that we’re particularly proud of is our “Green Training Camp,” where we ‍not only train the athletes but⁢ also ​engage them in workshops on sustainability. They learn how to be eco-conscious and inspire their⁣ fans to adopt a similar mindset. ⁣It’s​ about building​ a community that thrives on both performance and responsibility.

Moderator: That’s very​ inspiring!⁤ How do⁤ you envision‍ the‍ future of this partnership? What are your long-term goals?

Hans-Eric Schultz: Our ‌goal is to create a lasting impact, not only in terms of performance in skiing but also in setting a benchmark for‍ sustainable ⁤practices within‌ sports. We want to see our athletes symbolizing a movement ⁣that integrates passion for sport with a commitment to environmental stewardship. Ultimately, ⁢we⁢ envision a new era where athletes, fans, and organizations can collaborate for ‍a sustainable future.

Moderator: Before we wrap up, is there anything you would like‌ to share with our readers, especially those interested in skiing or environmental issues?

Hans-Eric Schultz: Absolutely! I encourage everyone to ⁤get involved, whether ⁢it’s by participating in skiing, supporting⁢ local athletes,‍ or advocating for sustainable practices in ​sports. Together, we can foster an environment‌ where sports flourish​ alongside our planet.

Moderator: ‍Thank you so much for⁣ your ⁣insights, Hans-Eric! It’s inspiring ‍to see how a company like Elon is influencing the sports landscape while ⁣prioritizing⁢ sustainability.

Hans-Eric Schultz: Thank you for having ⁢me! It’s been a pleasure ‍to share our vision.

Moderator:‌ And ‍thank you ⁢to our audience for tuning in. Stay tuned for more engaging discussions right here on ⁣Time.news!

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