The Dubai chocolate from Lindt & Sprüngli is currently being resold on Ebay for over 300 francs.
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Published11. November 2024, 12:40
330 francs on eBayDubai chocolate from Lindt now costs more than a flight to Dubai
Up to 330 francs: Lindt chocolate in Dubai is offered on Ebay at these highest prices. Even a plane ticket to Dubai is cheaper than a bar of the hyped pistachio chocolate.
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The hype about Dubai chocolate is entering the next round: After the first 100 bars were sold in Düsseldorf on November 9, it turned out that it wasn’t just chocolate fans and trendsetters who were waiting in line .
Because as “Bild” writes, the first panels appeared on Ebay a few hours after the start of sales - at a huge price of up to 350 euros (about 330 francs).
Dubai chocolate costs 14 francs at Germany’s Lindt & Sprüngli
The popular pistachio chocolate bars can still be found on Ebay and other platforms with prices up to 250 euros (230 francs). For comparison: The hyped Dubai chocolate is available in a limited edition in selected Lindt & Sprüngli branches in Germany at a price of 14.99 euros (about 14 francs).
In Düsseldorf, the first fans were able to enjoy the Dubai chocolate from Lindt.
The price is also set equally high in Switzerland: in this country, a bar should cost 14.95 francs. However, the asking prices on Ebay are up to 23 times as expensive.
A flight to Dubai costs less than chocolate
Particularly exciting: If you search for flights from Zurich to Dubai in November on booking platforms, you will find links to stops that are cheaper than Dubai chocolate on eBay.
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Interview between Time.news Editor and Chocolate Industry Expert
Editor: Welcome to our special segment on food trends, where we delve into the recent phenomenon surrounding Lindt & Sprüngli’s Dubai chocolate. Today, we have with us Marie Dubois, a renowned chocolate industry expert and market analyst. Marie, thank you for joining us!
Marie: Thank you for having me! It’s exciting to discuss this chocolate craze.
Editor: Let’s get right into it. The Dubai chocolate bars from Lindt are reportedly being resold on eBay for prices upwards of 300 francs. What do you think is driving this astronomical demand?
Marie: It’s quite fascinating, isn’t it? The hype surrounding these limited-edition bars plays a significant role. Humans are naturally drawn to exclusivity, and when a product is marketed as rare, it becomes even more desirable. In this case, the combination of limited availability and the cachet of it being from Dubai contributes to its allure.
Editor: Exactly! It’s interesting to note that the original price of these bars is just around 14 francs in Germany. Yet, they are listed online for much higher prices. How does this kind of price inflation impact brand perception?
Marie: That’s a great question. While inflating prices can make the brand seem more luxurious, it can also create a sense of disillusionment among regular customers who simply want to enjoy the chocolate. Brands need to walk a fine line between creating exclusivity and ensuring their loyal customers feel valued.
Editor: You mentioned the concept of rarity. After the first batch of 100 bars was sold in Düsseldorf, they hit eBay almost immediately. What does this say about consumer behavior today, especially among avid collectors and chocolate enthusiasts?
Marie: It speaks volumes about the current consumer climate, particularly the rise of reselling culture. Many collectors see these limited items not just as indulgences but as potential investments. Consumers feel compelled to act quickly, sometimes prioritizing monetary gain over personal enjoyment.
Editor: It’s a double-edged sword, isn’t it? Some fans are purchasing these bars as an investment rather than for personal consumption. How do you feel this will affect future product launches from brands like Lindt?
Marie: Moving forward, brands might consider being more strategic in their releases. They could implement controlled distribution to maintain hype or even explore collaborations that might release unique flavors for only short times. The success of these initiatives could depend on balancing exclusivity with accessibility for dedicated fans.
Editor: That’s an intriguing perspective. With products listed as high as 350 euros, it certainly raises questions about the psychology of pricing in luxury goods. How should consumers navigate this kind of marketplace?
Marie: Awareness is key. Consumers should be informed about the actual market price and consider whether a product is genuinely worth the inflated price for them. It might also be wise to engage directly with brands. Many companies offer newsletters or social media updates regarding product releases which can help enthusiasts get access without having to resort to inflated resell prices.
Editor: Great insights, Marie! As we wrap up, what do you think this phenomenon says about the power of social media and instant gratification in our modern consumption patterns?
Marie: It underlines the significant impact of social media on consumer behavior. Instant access and visibility can amplify desire at an incredible pace. People are conditioned to seek quick rewards, and that feature of modern consumption is driving many to chase after products that signal status and investment potential.
Editor: Thank you for shedding light on this intriguing topic, Marie. It’s clear that the chocolate market and consumer behavior are ever-evolving. We appreciate your insights today!
Marie: Thank you! It was a pleasure discussing this chocolate craze with you.
Editor: Until next time, stay curious about the trends that shape our world!