Hong Moon-pyo, president of Korea Agro-Fisheries and Food Trade Corporation (aT), inspected the local markets in Germany and the Netherlands and met with field officials to discuss ways to build an advanced distribution system for Korean agricultural and fisheries products.
According to the corporation, CEO Hong Moon-pyo visited Royal Flora Holland, the world’s largest flower auction house, located in Aalsmeer, Netherlands, on the 12th (local time).
On this day, CEO Hong Moon-pyo reviewed all matters necessary to establish fully automated logistics, including the know-how for the success of the online flower auction system and the ‘Order Picking’ system that maximizes logistics efficiency by quickly sorting and processing orders with automated robots, and discussed plans for the development of the Korean flower industry. We had time to exchange opinions with field officials.
Next, they visited the Busan Port Authority Rotterdam Logistics Center and discussed collaborative measures needed to establish a cold distribution system, including improving the efficiency of logistics necessary for K-food to be transported to European countries. At the site, President Hong Moon-pyo said, “Recently, local demand for various items such as frozen dumplings, fried rice, and rice cakes in Europe has been on the rise.” He added, “I have experienced this on site, including support for the use of low-temperature warehouses, which is necessary for K-food to spread throughout the wider European region. “We will prepare support measures where we can,” he emphasized.
At the same time, he suggested, “Let’s establish a closer cooperation system between aT and the Busan Port Authority to discover new businesses and spread them domestically to provide support measures to meet local demand.”
Meanwhile, President Hong Moon-pyo continued his on-site sales activities to achieve the previous export performance of Korean agricultural and fisheries products. We visited major distribution channels such as Globus, a large German distribution store, Kleinmarkthalle, a traditional market, and K-Shop, an Asian distribution store, and inspected the entry and distribution status of Korean agricultural and fishery products.
In addition, we met with officials from Panasia and Beagley Copperman, buyers who distribute K-food throughout Europe, to understand the import and export trends and difficulties in each country, and to expand K-food exports to the European market in the future. Plans were discussed.
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Wooyeol Yoon, Donga.com reporter [email protected]
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Interview Between Time.news Editor and Hong Moon-pyo, President of Korea Agro-Fisheries and Food Trade Corporation (aT)
Editor: Welcome, Mr. Hong. It’s a pleasure to have you with us today. Your recent visit to Germany and the Netherlands to inspect local markets and distribution systems is quite intriguing. Can you share what prompted this visit and what you hope to accomplish?
Hong Moon-pyo: Thank you for having me. The primary purpose of my visit was to explore and learn from advanced distribution systems for agricultural and fisheries products, particularly as we aim to enhance the presence of K-food in Europe. We want to establish a more efficient logistics network that can meet the growing demand for Korean products in this region, particularly items like frozen dumplings and fried rice.
Editor: That’s fascinating! I understand you visited the Royal Flora Holland, the largest flower auction house in the world. What insights did you gain from this visit that could benefit the Korean flower industry?
Hong Moon-pyo: At Royal Flora Holland, I learned about their fully automated logistics and the success of their online auction system. Their ‘Order Picking’ system, which uses automated robots to sort and process orders efficiently, is something we can adapt for our flower industry. Learning about their best practices will help us not only improve logistics but also establish a more competitive position in flower exports.
Editor: It sounds like there are exciting opportunities for collaboration in the floral market. Speaking of collaboration, can you elaborate on your discussions with the Busan Port Authority regarding the cold distribution system?
Hong Moon-pyo: Absolutely. The discussions focused on how to improve the efficiency of logistics for transporting K-food to European markets. We emphasized the necessity of low-temperature warehouses to preserve the quality of our products. Our collaboration aims to create a robust cold distribution network that can effectively cater to the increasing local demand for Korean cuisine.
Editor: With the rising interest in K-food across Europe, it must be crucial to understand market trends. Can you tell us about your interactions with European buyers during your visit?
Hong Moon-pyo: Yes, meeting with officials from companies like Panasia and Beagley Copperman was invaluable. We discussed import and export trends as well as the challenges they face in distributing K-food throughout Europe. Understanding these dynamics allows us to tailor our strategies and ensure that we meet local market needs effectively.
Editor: That’s an essential part of ensuring successful exports. What do you see as the primary challenges facing Korean agricultural and fisheries products in international markets?
Hong Moon-pyo: One of the main challenges is establishing logistics that can efficiently handle perishables. There’s also the need for greater awareness and acceptance of K-food products among European consumers. We need to invest more in marketing and education to highlight the unique flavors and health benefits of our cuisine.
Editor: And what are your next steps following this insightful trip?
Hong Moon-pyo: Moving forward, we will focus on implementing the learnings from our visits, fostering closer cooperation with local authorities and businesses, and developing support measures tailored to the needs of both producers and consumers. It’s about creating a sustainable ecosystem for K-food in Europe.
Editor: Thank you, Mr. Hong, for sharing your insights with us. It’s clear that there is tremendous potential for Korean agricultural products in Europe, and we look forward to seeing how these initiatives unfold.
Hong Moon-pyo: Thank you. I appreciate the opportunity to discuss these important developments.