The Black Label announced on the 9th that Rosé and Bruno Mars‘ duet song ‘Apartment’ reached 300 million views on YouTube. Just 6 hours after the music video was released on October 18th on the 22nd, Rosé became the protagonist of the shortest record for a K-pop solo artist in 11 years.
The ‘Apartment’ music video featuring Rosé and Bruno Mars surpassed 100 million views within 5 days of its release and 200 million views within 11 days. In addition, it maintained its position as the number one trending video and trending music in Korea every day, and also ranked first in trending music in the U.S., truly demonstrating the great integration of the global music market.
Additionally, ‘Apartment’ landed at No. 1 on Spotify’s U.S. chart immediately after its release and took No. 1 on iTunes charts in a total of 40 regions. In addition, it ranked first on QQ Music, the music site with the largest market share in China, demonstrating the popularity of ‘APT.’, which took the Americas and Asia by storm.
Rosé is also breaking career highs every day through this single ‘Apartment’. Not only was she the first K-pop female solo artist to reach #1 on Spotify in the US and #1 on the Global Spotify Top Song chart, but she also broke the record for the shortest time for a K-pop female solo artist by reaching 100 million streams on Spotify in just 7 days after the song was released. In addition, she set the highest record for a K-pop female artist by entering 4th place and rising to 2nd place on the UK Official Singles Chart ‘Top 100’, which is considered one of the two major global pop charts along with the US Billboard chart.
In addition, it entered the 8th place on the Billboard main single chart ‘Hot 100’ announced on October 29 (local time), creating the highest record for a K-pop female artist and the first to debut in the single digits. ‘Apartment’ entered first place on both Billboard’s ‘Global 200 (including the United States)’ and ‘Global 200 (excluding the United States)’ and has remained at the top for three consecutive weeks, showing undiminished enthusiasm. In particular, the ‘Global 200 (including the U.S.)’ chart achieved a milestone, ranking first with the second-highest streaming figure in Billboard’s history.
Meanwhile, Rosé is scheduled to release her first solo album ‘Rosie’ on December 6th. ‘Rosie’ contains a total of 12 songs, including the title song and ‘Apartment’, and Rosé will participate in writing lyrics and composing all songs in this album, telling her own more honest and intimate story.
Economy Queen Reporter Kim Kyeong-eun
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Title: The Global Impact of Rosé and Bruno Mars’ ‘Apartment’ – An Interview with Music Industry Expert Dr. Emily Chen
Editor (Time.news): Thank you for joining us today, Dr. Chen. The recent release of Rosé and Bruno Mars’ duet, ‘Apartment’, has taken the world by storm, especially with its impressive statistics on platforms like YouTube and Spotify. What do you think contributed to its unprecedented success?
Dr. Emily Chen: Thank you for having me! The success of ‘Apartment’ can be attributed to several factors. First, the star power of both Rosé and Bruno Mars plays a crucial role. They come from different but equally passionate fanbases, creating a cross-pollination of audiences. Additionally, the timing of the release, along with marketing strategies from The Black Label, designed to generate excitement ahead of the launch, could not have been better planned.
Editor: Absolutely! It’s fascinating how the video reached 300 million views in such a short time. Rosé became the fastest K-pop solo artist to achieve such records. What does this indicate about her influence in the K-pop genre and beyond?
Dr. Emily Chen: Rosé’s record-breaking achievements signify her immense popularity and the growing influence of K-pop on the global stage. She represents not only the evolution of K-pop but also its integration into mainstream music worldwide. This underscores that solo artists from K-pop can now achieve high levels of international recognition and commercial success.
Editor: You mentioned the global stage, and indeed, ‘Apartment’ maintained its position as the number one trending music video in both Korea and the U.S. How important is this global reach for artists in today’s music industry?
Dr. Emily Chen: It’s vital! The modern music industry thrives on global interactions. With platforms like YouTube and Spotify, artists can now reach audiences in different parts of the world instantaneously. This global reach allows for diverse musical influences and collaborations, which ultimately enriches the music we consume and fosters a more connected cultural dialogue.
Editor: ‘Apartment’ also secured the number one spot on the U.S. Spotify charts and iTunes charts in 40 regions. How do these accomplishments reflect the evolving music consumption habits of audiences today?
Dr. Emily Chen: These accomplishments highlight a shift toward digital consumption of music. Streaming platforms have made it easier for listeners to access music from anywhere in the world, promoting a more democratic music landscape where a song can resonate globally overnight, regardless of traditional barriers. The rapid success of ‘Apartment’ exemplifies how audiences are increasingly open to diverse music styles, leading to the rise of international collaborations.
Editor: Let’s discuss the social media aspect. How do you think social media played a role in the promotion and reach of ‘Apartment’?
Dr. Emily Chen: Social media is a powerful tool for musicians today. It helps create a buzz before, during, and after releases. Fans share content, which generates organic reach and conversation around the music. With both Rosé and Bruno Mars being highly active on social platforms, they can leverage their influence to drive engagement and viewership, exemplifying the synergy between music and social media.
Editor: With Rosé continuing to break records and achieve new milestones, what does the future hold for her and other K-pop artists in the global music market?
Dr. Emily Chen: The future is promising for K-pop artists like Rosé. We’re likely to see more international collaborations and crossover hits. As K-pop continues to break down barriers, we can expect a more integrated music market where sound knows no borders. Artists will likely continue to explore diverse genres and innovative styles, paving the way for even more groundbreaking music.
Editor: Thank you, Dr. Chen, for sharing your insights! It’s clear that ’Apartment’ is not just a hit; it’s a cultural phenomenon that illustrates the dynamic nature of the global music industry.
Dr. Emily Chen: Thank you for having this discussion! It’s an exciting time for music, and I look forward to seeing how it evolves in the future.