The root cause was the rumor on the corpses submerged in the shopping center parking lot Bonairein Valencia. This rumor was spread by Iker Jiménez on the Cuatro network program Horizon Yes denial subsequently by the National Police, which aroused considerable criticism towards the director of the Fourth Millennium.
Given this situation, the bank has decided to ask its media agency to withdraw advertising from both programs. In the statement they explain that this decision is based on theirs marketing policyaccording to which the content in which its advertising is broadcast is reviewed every week.
The statement explains that “the decision to withdraw advertising from a program or media is made based on several factors, such as the content and business strategy“, and in no case refers to specific programs or presenters.” The financial institution emphasizes the effort to maintain a brand strategy prudent in a social context “very sensitive” as the main reason for removing their ads.
Response on networks
After what ING did with Iker Jiménez and Horizonte, I will unsubscribe. pic.twitter.com/u6WVevDn8q
— Roberto Vaquero (@RobertoVaquero_) November 13, 2024
In the networks they were generated opposite answers due to the withdrawal of ING advertising from Jiménez’s programs. On the one hand, many of those who are related they assure the presenter of this they will unsubscribe of the financial institution, while the detractors they hope that the bank other companies join in a boycott against Iker Jiménez‘s programs.
I hope ING is the first of many to withdraw advertising from Iker Jiménez’s program pic.twitter.com/3H6u0INMVv
— Pakalaculona 🏳️🌈🏳️🌈🔻❤️💛💜 (@Pakalaculona1) November 12, 2024
Interview Between Time.news Editor and Media Expert
Editor: Welcome to Time.news, where we delve into the most pressing stories shaping our world. Today, we’re discussing an intriguing development in media ethics and marketing strategies. We have with us Dr. Elena Torres, a respected media expert and professor of communication studies. Thank you for joining us, Dr. Torres.
Dr. Torres: Thank you for having me! I’m excited to discuss this interesting case.
Editor: Let’s dive right into it. Recently, a bank decided to withdraw its advertising from two of Iker Jiménez’s programs, “Fourth Millennium” and “Horizon,” due to a sensitive rumor about corpses submerged in a parking lot in Valencia—a claim originated from Jiménez’s show. Can you shed light on what this decision says about the intersection of media content and corporate responsibility?
Dr. Torres: Absolutely. This situation highlights the delicate balance that companies must maintain between their brand image and the content they associate with. In today’s sensitive social climate, stakeholders—including consumers—expect brands to align with ethical and responsible content. By withdrawing its advertising, the bank is signaling to its customers that it prioritizes its brand’s integrity and social responsibility over potential short-term advertising gains.
Editor: That’s an interesting point. The bank cited its marketing policy and a broad review of weekly content as the basis for this decision. How important is it for companies to have a proactive media strategy in place?
Dr. Torres: It’s essential. Companies that invest in a proactive media strategy not only protect their brand reputation but also cultivate trust with their audience. Regular content reviews, like the bank mentioned, can help identify any potential issues early on. In the age of social media, where news spreads rapidly, being reactive can lead to damage control that’s often too late and less effective.
Editor: It seems that the bank’s decision was also a reaction to the backlash against Jiménez after the police’s denial of the rumor. Should media figures bear some responsibility for the impact their statements can have on public perception?
Dr. Torres: Definitely. Media personalities, especially those with large followings, have a responsibility to present information carefully. Their platforms can amplify rumors, which can lead to public panic or unwarranted criticism of institutions, like law enforcement in this case. Ethical journalism demands that media figures verify facts and approach sensitive topics with caution.
Editor: In the statement issued by the bank, it was noted that decisions on advertising withdrawal were based on content and business strategy rather than specific programs or personalities. How should the media navigate the fine line between citing such reasons without directly calling out individuals?
Dr. Torres: That can be a challenging balance. Organizations must communicate transparently without placing blame. They can frame their decisions within the broader context of brand strategy and ethical marketing practices. It allows for accountability while protecting relationships and reputations in the industry. Transparency in how and why decisions are made is key to maintaining credibility.
Editor: Lastly, what can emerging media personalities learn from this incident in terms of their influence and responsibilities?
Dr. Torres: They should recognize the weight of their words and the permanence of digital content. Growing their platforms comes with significant responsibility. It’s crucial for them to strive for integrity in their work, emphasize fact-checking, and engage with their audience thoughtfully. By doing so, they can build a loyal following that values responsible media consumption, just as brands like the bank are learning to prioritize.
Editor: Thank you, Dr. Torres, for your insights. It’s clear that as media landscapes continue to evolve, the interplay between content and corporate responsibility will remain a critical conversation.
Dr. Torres: Thank you for the engaging discussion! It’s a topic that deserves continuous dialogue as we move forward in this ever-changing media environment.
Editor: And thank you to our audience for joining us today. Stay tuned for more in-depth discussions on contemporary issues and the consequences that shape our world.