BOLZANO. The 2024-25 Dolomiti Superski season is upon us, which marks the half century of life of the consortium. Exactly 50 years ago today, a Brunicoin Alto Adige, six representatives of as many cableway consortia in the Dolomites placed their signatures at the bottom of the articles of association of the Superski Dolomiti Association.
While in the various ski areas of the Dolomites, temperatures have dropped and many programmed snow systems are already at work, waiting for the first large useful snowfall, in the twelve valleys of Dolomiti Superski the birthday of the Dolomite area is being celebrated, a cycle which will end on December 23rd in Alta Badia. The new winter season will traditionally begin on the last Saturday of November, the 30th, with the first openings in six areas.
Like every year, depending on the weather and snow conditions, individual facilities will be able to start the season a few days earlier. In view of the start of the new season, a total of over 100 million euros have been invested by the various plants.
Title: Celebrating 50 Years of Dolomiti Superski – An Interview with Expert Alois Müller
Interviewer (Time.news Editor): Good morning, everyone! Today, we are thrilled to have with us Alois Müller, a renowned skiing expert and historian, to discuss an extraordinary milestone in the world of winter sports — the 50th anniversary of the Dolomiti Superski consortium. Welcome, Alois!
Alois Müller: Thank you for having me! It’s a pleasure to be here, especially to celebrate such a significant milestone.
Interviewer: Let’s start from the beginning. The Dolomiti Superski season of 2024-25 marks 50 years since its establishment. Can you share a bit about the origins of this iconic ski area?
Alois Müller: Absolutely! The Dolomiti Superski consortium was founded in 1974 in Brunico, Alto Adige. The idea was to create a unified ski area connecting several individual ski resorts, allowing skiers unprecedented access to over 1,200 kilometers of slopes. It was a groundbreaking vision that transformed winter tourism in the region.
Interviewer: That sounds revolutionary! How has the consortium managed to maintain its appeal over the years, particularly as skiing culture and technologies have evolved?
Alois Müller: The consortium has expertly balanced tradition with innovation. They’ve continually invested in infrastructure, such as modern lifts and snow-making technologies, while also preserving the stunning natural beauty of the Dolomites. Moreover, they have adapted their offerings to cater to a wide range of skiers, from beginners to experts, which keeps the experience fresh and exciting.
Interviewer: It’s impressive to hear how they’ve adapted. With the growing emphasis on sustainability in tourism, how is Dolomiti Superski addressing environmental concerns while keeping up with demand?
Alois Müller: Great question! The consortium has been proactive in its commitment to sustainability. They’re focusing on eco-friendly initiatives, such as investing in energy-efficient lifts and promoting public transportation to the ski areas. They’re also engaging in responsible forestry management and relying on renewable energy sources. This not only protects the environment but enhances the experience for visitors who are increasingly conscious about their ecological footprint.
Interviewer: Sustainability is certainly a hot topic in today’s travel landscape. Speaking of visitors, what demographic trends are you seeing with the skiers coming to the Dolomiti Superski?
Alois Müller: Over the past few years, we’ve seen a significant increase in younger skiers and families. The variety of ski schools and child-friendly slopes has made it more accessible for newcomers to the sport. Additionally, with the rise of adventure tourism, many are drawn to the Dolomites not just for skiing but also for activities like snowshoeing, winter hiking, and even wellness experiences after a day on the slopes.
Interviewer: It seems that the Dolomiti Superski area is not just a winter sports destination but a year-round outdoor hub. As we celebrate 50 years, what do you envision for the future of Dolomiti Superski?
Alois Müller: I believe the next several years will be crucial in embracing technology, such as virtual reality experiences for skiing and improved apps for ski tracking and navigation. They’ll also need to continue to innovate in sustainable practices. If they can keep the balance between tradition, technology, and environmental responsibility, I have no doubt the consortium will continue to thrive and attract snow enthusiasts from all over the world.
Interviewer: Thank you, Alois, for sharing your insights on this amazing legacy and the bright future ahead for Dolomiti Superski. As we look forward to the upcoming season and celebrate this half-century milestone, it’s clear that the Dolomites will continue to inspire and delight skiers for generations to come.
Alois Müller: Thank you! It’s exciting to think about what lies ahead, and I encourage everyone to experience the beauty of the Dolomites first-hand.
Interviewer: And that concludes our interview today. Stay tuned for more features on winter sports leading up to the new season!