The condition of ‘Singham Again’ has deteriorated. Yes, in its second weekend, this multi-starrer film of Ajay Devgan has easily entered the Rs 200 crore club in the country, but now it is going to prove to be a distant dream for it to reach the Rs 300 crore club. On one hand, while Kartik Aryan’s ‘Bhool Bhulaiyaa 3’ is continuously beating it in earnings, on the other hand, on the second Monday of its release, this film has not been able to earn even Rs 5 crore at the box office. ‘Cop Universe’, directed by Rohit Shetty, This is the 5th film and the third film of the ‘Singham franchise’. After the first weekend, the condition of this film started deteriorating. Whereas in the second weekend it definitely got the lead. But as soon as Monday came, its fate became even worse. The problem is that the budget of the film is Rs 375 crores. In such a situation, it will be called ‘below average’ in terms of earnings.
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‘Singham Again’ box office collection day 11
According to the report of sacnilk, ’Singham Again’ has done a business of only Rs 4.25 crore in the country on Monday, the 11th day of its release. A day earlier on Sunday, it had earned Rs 13.50 crore. The total net collection of the film in the country is Rs 211 crore. Even if you do not compare it with ‘Bhool Bhulaiyaa 3’, ‘Singham Again’ did a business of Rs 18 crore on its first Monday. In such a situation, there has been a decline of -76% in the earnings on the second Monday.
‘Singham Again’ Worldwide Collection Day 11
Its condition is not very good even in the worldwide collection. However, it has joined the Rs 300 crore club at the global box office. But this figure has also been crossed by the simultaneously released ‘Bhool Bhulaiyaa 3’. Due to low budget, Karthik’s film has proved to be a superhit. By the way, the worldwide gross collection of ‘Singham Again’ in 11 days is Rs 323 crore. Out of this, gross earnings of Rs 70 crore have been made in foreign countries.
‘Singham Again’ could not do anything despite everything
This condition of ‘Singham Again’ is very disappointing. This is because this film had all the elements to become a blockbuster. It is part of a blockbuster franchise. It stars Ajay Devgan, Kareena Kapoor, Ranveer Singh, Akshay Kumar, Deepika Padukone, Tiger Shroff, Arjun Kapoor. But despite strong face value, the film flopped in terms of story and screenplay. It was also released in a festive atmosphere like Diwali, but the audience gave it a mixed response.
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Will ‘Singham Again’ be able to defeat ‘Chennai Express’?
On Monday, the morning shows of ’Singham Again’ saw only about 7% of the audience in the theaters. Whereas even in the evening and night shows, only 15-20% seats were occupied by the audience. Now it is difficult for ‘Singham Again’ to prove to be a hit. Well, its next challenge is that it can beat the lifetime earnings of Rohit Shetty’s Shahrukh Khan starrer ‘Chennai Express’ (227 crores). If the rest of the earnings remain the same then ‘Singham Again’ seems to be earning Rs 230-240 crore in lifetime.
What factors contribute to the decline in box office performance for films like “Singham Again”?
Interview between Time.news Editor and Box Office Expert
Time.news Editor (TNE): Good day! Today we have an exciting discussion lined up regarding the latest developments in the film industry, particularly focusing on the fortunes of “Singham Again.” Here with us is seasoned box office analyst, Vikas Sharma. Welcome, Vikas!
Vikas Sharma (VS): Thank you for having me! It’s great to be here.
TNE: So, Vikas, let’s dive right in. “Singham Again” had a robust opening, crossing the Rs 200 crore mark in its first two weekends. But from what we’re seeing, its performance has taken a nosedive. What do you think contributed to this decline?
VS: That’s a great question. While “Singham Again” initially performed well, multiple factors seem to have contributed to its decline. One major factor is competition. “Bhool Bhulaiyaa 3” has been outpacing it, gaining more traction at the box office, particularly during weekdays. This film seems to resonate more with audiences right now.
TNE: Yes, the numbers show ”Singham Again” only made Rs 4.25 crore on its second Monday, a staggering drop of 76% from its first Monday. How can such a significant drop be explained?
VS: A drop of that magnitude indicates that the film is struggling to maintain audience interest. Such swift declines can happen for several reasons: weak word of mouth, stiffer competition, or perhaps even a lack of new viewers. If audience excitement tapers off, which we see with most sequels after the initial buzz, ticket sales can plummet rapidly.
TNE: That’s insightful. This film was made with a budget of Rs 375 crores. Given its current trajectory, how do you assess its financial situation? Can it still recover?
VS: At this point, it appears that “Singham Again” may end up being labeled ‘below average’ in terms of earnings. Even though it has crossed the Rs 300 crore mark worldwide, for a film with such a high budget, expectations are considerably higher. Recovering from this situation will be tough unless it can somehow capture renewed audience interest through marketing or word-of-mouth buzz.
TNE: Definitely a challenging scenario. Meanwhile, “Bhool Bhulaiyaa 3” seems to be thriving with not just box office success but higher returns due to its lower budget. What does this say about the current market trends?
VS: This situation perfectly illustrates the importance of budget management in filmmaking. “Bhool Bhulaiyaa 3,” with its impressive earnings and lower budget, showcases that a film doesn’t necessarily need to be a big budget project to succeed. In today’s market, audiences are increasingly favoring content that connects with them. A smart budget combined with engaging storytelling can outperform a lavishly produced film that doesn’t resonate.
TNE: Great points! As we look ahead, what strategies should filmmakers consider to ensure they maximize their box office potential in such a competitive landscape?
VS: Filmmakers need to focus on a few key areas: Firstly, they must understand their audience deeply and craft narratives that resonate with them. Secondly, strategic marketing can help create a buzz even before the film is released. Lastly, balancing the budget with marketing and production costs is crucial. In an era of rising production costs, keeping things lean could be the difference between a blockbuster and a flop.
TNE: Thank you, Vikas, for sharing your insights on such a pressing topic in the film industry! The trajectory of “Singham Again” is indeed a topic worth watching, and your expert perspective sheds light on what many filmmakers must consider in this dynamic landscape.
VS: It’s been a pleasure discussing this with you! Let’s hope the industry takes these lessons to heart.
TNE: Indeed! Thank you to our viewers for tuning in. Until next time, watch out for those box office numbers!