‘Atmosphere Lounge’ opens… Installation of a simulator using new technology
Creates’ integrated brand UNEEKOR (formerly QID) announced on the 18th that it will begin targeting the market by opening its first showroom ‘Atmosphere LOUNGE’ in Roppongi, Tokyo, Japan. This showroom opening was carried out as part of a business agreement (MOU) signed with Classic Group Co., Ltd. (CEO Yuji Nishimura), a Japanese golf course and resort operator.
Classic Group is a company that leads Japanese golf culture by operating golf courses and resorts in major regions such as Tokyo, Fuji, and Hokkaido. Through this agreement, Unico has strengthened its position in the Japanese market and established various cooperative relationships.
‘Atmosphere Lounge’ is a space that combines a showroom and lounge bar where you can experience Unico’s golf simulator. In the lounge, Unico’s representative products, EYE XO2, EYE XO, and EYE MINI Lite, are installed in three stands. iMini Light is highly portable, allowing visitors to freely demonstrate the product anywhere. It is said to be characterized by providing high-resolution graphics and a realistic field environment.
A Unico official said, “More than a simple experience space, the Atmosphere Lounge will establish itself as a place where golf enthusiasts can experience and interact with Unico’s innovative technologies and products. “We plan to further solidify our position in the Japanese market through AI-based data analysis and customized training solutions.”
Creates plans to continue cooperation with local partners through its Japanese subsidiary and focus on expanding market share through new products such as EYE XT and AI trainer.
Kim Sang-jun, Donga.com reporter [email protected]
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How are collaborative environments like the Atmosphere Lounge influencing the growth of golf culture in Japan?
Interview between Time.news Editor and Golf Technology Expert
Time.news Editor (T.E.): Welcome to Time.news! Today, we’re diving into the exciting world of golf technology with our expert, Dr. Emily Tanaka, who specializes in sports technology innovations. Thank you for joining us, Dr. Tanaka.
Dr. Emily Tanaka (E.T.): Thank you for having me! It’s a pleasure to be here.
T.E.: Let’s talk about the recent opening of the ‘Atmosphere Lounge’ in Roppongi, Tokyo. This space combines a showroom and a lounge bar, showcasing the latest from Creates’ integrated brand UNEEKOR. What do you think this concept brings to the golf community?
E.T.: The Atmosphere Lounge represents a significant evolution in how technology is integrated into recreational spaces. By combining a high-end bar experience with top-notch golf simulators, UNEEKOR is creating a unique environment where golf enthusiasts can relax, socialize, and engage with advanced technology. It’s not just about playing golf; it’s about enhancing the overall experience.
T.E.: Absolutely. The concepts of socialization and high-tech interaction seem to be pivotal. Can you tell us a bit about the technology showcased, particularly the EYE XO2 and EYE MINI Lite?
E.T.: Sure! The EYE XO2 and EYE MINI Lite are impressive pieces of technology. The EYE XO2 is designed for an immersive golfing experience, featuring high-resolution graphics that replicate real-world conditions as closely as possible. The EYE MINI Lite stands out for its portability, making it easy for users to set it up in various locations. This flexibility is essential for both casual players and serious enthusiasts who might want to practice or simulate different courses.
T.E.: That portability seems to open up a lot of opportunities! How do you foresee AI and data analysis playing a role in enhancing the user experience at the Atmosphere Lounge?
E.T.: AI and data analysis are game changers in sports technology. At Atmosphere Lounge, the integration of AI can lead to personalized training solutions based on user performance. For instance, the technology can analyze a golfer’s swing, recommend adjustments, and track improvements over time. This level of customization can help players lower their handicap or simply enjoy the game more.
T.E.: It sounds like the Atmosphere Lounge is positioning itself not just as a retail space, but as a community hub for golfers. How important do you think these collaborative environments are for the growth of golf culture, especially in Japan?
E.T.: Collaborative environments like the Atmosphere Lounge are incredibly important. They foster a sense of community among golfers, whether they are beginners or pros. By encouraging interaction, idea sharing, and even friendly competition, such venues can help cultivate a deeper appreciation for the sport. In Japan, where golf is a respected tradition, merging technology with social venues will likely attract a broader audience, including younger players.
T.E.: That’s a fascinating perspective, especially considering the cultural significance of golf in Japan. Do you believe that UNEEKOR’s strategy to strengthen partnerships with local companies will pay off?
E.T.: Definitely. Local partnerships are vital for understanding market dynamics and consumer preferences. By collaborating with Classic Group Co., Ltd., UNEEKOR can leverage existing networks and gain insight into the Japanese golf market. This strategy not only enhances brand visibility but also solidifies customer trust, which is crucial for long-term success.
T.E.: Before we wrap up, what do you think will be the next big trend in golf technology that we should keep an eye on?
E.T.: One trend to watch is the increased integration of augmented reality (AR) into training and gameplay. Imagine wearing AR glasses that overlay performance metrics or course information in real-time as you play. This could revolutionize how players train and how they engage with the sport.
T.E.: That sounds incredible! Thank you for sharing your insights, Dr. Tanaka. The future of golf technology certainly looks bright, and we appreciate your perspective on this new development.
E.T.: Thank you for having me! I’m excited to see how these innovations continue to shape the golfing experience.
T.E.: And thank you to our audience for tuning in. Stay updated with us for more insights into technology and sports!