Ricardo Salinas Pliego boasted on social networks about the great influx that its stores have had for The Good End 2024 with a video in which you can see one of his full branches of people
The businessman boasted about the large number of people that Elektra workers serve during the development of Buen Fin 2024, this despite the fact that this company does not participate in the discount weekend.
Instead, it went ahead with this offer program in which thousands of businesses participate and held “El Mejor Fin,” which this year took place from November 1 to 14.
It should be noted that Ricardo Salinas Pliego’s Elektra faces million-dollar debts abroad that are currently being fought through legal means due to the debt of bonds acquired by companies in the United States.
Ricardo Salinas Pliego shows off Elektra at its best; “We always compete to be better and the people benefit”
Ricardo Salinas Pliego one of the Elektra branches boasted that it operated with full customers during El Buen Fin 2024 despite calls to sabotage its businesses.
With a video in response to a user who claimed to have “destroyed” purchases with his Banco Azteca card, Salinas Pliego thanked his clients for their preference.
Furthermore, he took the opportunity to criticize those he calls “governments” because, according to Ricardo Salinas Pliego, “they don’t care about ‘public’ companies and they treat the people like hell.”
Likewise, he compared himself and placed himself above the government by ensuring that private companies always work to be better and, from their competition, the one who benefits is “the people.”
“For example, in this branch of @ElektraMx we managed to serve thousands of people and allow them to take advantage of the savings of #BuenFin2024. Thank you for your preference!!!!”
Ricardo Salinas Pliego
Ricardo Salinas Pliego mocks the call to sabotage purchases at Elektra during El Buen Fin 2024
With the same video, Ricardo Salinas Pliego mocked the call to sabotage purchases at Elektra during The Good End 2024 and avoid going to these stores during the sales weekend.
Despite the call, the Elektra branches had a great influxboasted the businessman.
For this reason, he did not miss the opportunity to show how there was no such sabotage with a publication full of laughing emojis, accompanied by the video showing one of his branches full of people.
What are some innovative marketing strategies that retailers can use to attract customers during sales events?
Interview Between Time.news Editor and Retail Expert
Editor: Welcome to Time.news. Today, we have an engaging discussion lined up with Dr. Sofia Martinez, a retail industry expert and professor at the Business School of Mexico City. We’re diving into some recent buzz in the retail world surrounding Ricardo Salinas Pliego and his company, Elektra, during the Buen Fin 2024 sales event. Welcome, Dr. Martinez!
Dr. Martinez: Thank you for having me! I’m excited to delve into this topic!
Editor: Let’s jump right in. Ricardo Salinas Pliego recently showcased the impressive customer turnout at Elektra stores during El Buen Fin 2024, despite the company choosing not to participate in the traditional discount weekend. What do you make of this strategy?
Dr. Martinez: It’s quite an interesting tactical maneuver. By opting out of the regular discount weekend but still attracting a large customer base, Salinas Pliego is making a bold statement. This not only highlights the brand’s strong loyalty among customers but also reinforces the idea that Elektra operates uniquely compared to other retailers. It’s a brilliant marketing move to position Elektra as a viable option without playing by conventional rules.
Editor: That makes sense. Salinas also mentioned that Elektra has been able to serve thousands of customers effectively during this period. What does this say about the company’s operational efficiency?
Dr. Martinez: It suggests that Elektra has streamlined its operations to handle high traffic effectively. The ability to serve a large volume of customers, especially amid competition and economic challenges, speaks volumes about their workforce training, inventory management, and logistical prowess. This type of efficiency can lead to higher customer satisfaction, which is crucial for long-term loyalty.
Editor: Salinas used this opportunity to criticize government treatment of private businesses. He claims that private companies are more beneficial to the public than the government. How do you see this claim in the context of the current economic climate?
Dr. Martinez: Salinas’s comments touch on a significant debate in the economic landscape. In many cases, private enterprises can react faster to market demands and innovate, thus providing better service and goods to consumers. However, it’s important to balance this perspective with the necessity of strong governmental support for public welfare. While private companies certainly contribute to economic growth and efficiency, relying solely on them without proper regulation and support could lead to inequalities.
Editor: Absolutely. Despite the thriving business, Elektra is facing significant legal challenges abroad related to its debts. How should companies in similar situations navigate public perception while dealing with financial hardships?
Dr. Martinez: That’s a multifaceted issue. For companies like Elektra facing financial struggles, transparency is key. While they promote their successful retail operations, acknowledging and proactively addressing economic challenges is essential. Building a narrative that focuses on resilience and the steps taken to tackle debts—perhaps through restructuring or operational optimization—can help maintain public trust. Additionally, focusing on customer experience and continued value can mitigate some negative perceptions.
Editor: Salinas’s boldness in showcasing his stores during a time of financial scrutiny is certainly notable. In your opinion, what can we expect from Elektra in the future if they continue this trajectory?
Dr. Martinez: If Elektra successfully navigates its financial challenges while maintaining customer loyalty and operational efficiency, it could emerge stronger in the long run. They would likely continue leveraging unique sales strategies to differentiate themselves in the market. As we’ve seen, Salinas is not one to shy away from controversy; this could lead to innovative marketing and operational approaches that could redefine retail experiences for consumers in Mexico.
Editor: Thank you, Dr. Martinez, for your insightful analysis and perspectives on this evolving retail landscape. It’s fascinating to see how companies navigate market complexities!
Dr. Martinez: Thank you for having me! I enjoyed our discussion and look forward to seeing how these dynamics unfold in the retail sector.
Editor: That’s all for today’s interview! Stay tuned to Time.news for more updates on the dynamic world of business and retail.