LG U+ appoints new CEO Hong Beom-sik… ‘Group strategic expert’ takes the mound as a relief pitcher to lead a new leap forward

by times news cr

President Hong Beom-sik, President of LG Management ⁤Strategy Division →​ CEO of LG U+
‘Strategist’ who led the group’s future business control tower
“The right person to ‌strengthen the competitiveness⁢ of the main⁢ business and discover new businesses.”
​ ‍ 9‍ people promoted, including vice presidents Lee Jae-won and Lee ​Cheol-hoon

Hong ​Beom-sik, new CEO and President of LG U+

On the 21st, LG U+ appointed Hong Beom-sik, ‌head of LG’s management strategy⁤ division, as the‌ new CEO and‍ conducted regular executive personnel reshuffles for 2025, promoting and selecting 9 executives.

The new CEO Hong Beom-sik is known⁢ to be ‌an expert in the IT field, including‌ communications ‌and media. In particular, he⁤ is said ​to be a strategist ‌who has⁤ successfully implemented ⁢various projects, including establishing business vision and strategies. After graduating with⁤ a ​bachelor’s degree in business administration from the University of Southern California (USC) and a master’s degree in business administration⁤ from Columbia University, he joined Bain & Company, ​a global consulting firm, in 2011. He served as CEO of the⁤ Asia-Pacific region’s information and communications​ and technology division, and served‌ as global director and CEO of Bain ⁣& Company Korea.

He‌ joined LG in 2019 and served as head of the LG ​Management Strategy Department. He ​identified growth engines at⁢ the group⁣ level and promoted active mergers and ⁢acquisitions (M&A), and served as a control ⁣tower ⁢for future business strategies ‌and oversaw the group’s management strategy in⁢ reorganizing its ‍business structure. From 2022, he also participated in ⁣major decision-making processes as a⁤ non-executive director ​of LG U+ and ​LG Hello Vision.

In‍ particular, ‍LG U+ is at‍ a point where it must⁣ simultaneously⁣ strengthen the competitiveness of its‌ main business and⁢ discover new businesses for future ‌growth. Therefore, it is expected that there will be rapid and rapid management communication and various strategic⁣ decision-making processes. In this situation, the ‍new CEO ⁢Hong, ⁢who has overseen the group’s management ‌strategy, is evaluated as the‍ right person to lead LG⁢ U+ to a new leap forward.

An LG U+ official said, “LG ​​U+ is ⁣strengthening the essential competitiveness of⁢ its existing telecommunications business while accelerating the‍ expansion of⁢ new businesses through artificial intelligence (AI)-based B2C and B2B business development,” adding, “CEO⁣ Hong Beom-sik is at⁤ the‍ center of this change.” “We expect to lead LG U+ to a new leap⁢ forward.” ⁣ ⁢ ⁤ ⁤

LG U+ appoints new CEO Hong Beom-sik… ‘Group strategic expert’ takes the mound as a relief pitcher to lead a new leap forward

(From left) ​Lee Jae-won, vice president and⁣ head of LG U+’s MX and Digital Innovation Group, and Lee Cheol-hoon, vice president ⁣and head of the ‌Communication Center.

Along with the appointment ​of a new CEO, nine ‍key executives were also promoted. Lee Jae-won, ⁣head of the⁣ MX ⁢and Digital Innovation Group, ⁤who has led the solid growth of the mobile business, and Lee Cheol-hoon, head of the Communication Center,‍ who has overseen the public relations and external ‌cooperation ⁣organizations, were promoted to vice presidents, respectively. ‌In addition, seven ⁢people were newly appointed⁤ as ‍managing directors, including Kim Tak-hyung in charge of ‌mobile business, Park Seong-woo in ​charge of w-solution, ‍Ahn Byeong-gyeong, home agent‍ leader, business cooperation manager Lee ​Gyu-hwa, human resources manager Lee Won-hee, Data Science ⁢Lab head Cho Hyun-cheol,‍ and Joo Eom-gae in charge of‌ financial customers.

Below is a list of ⁤candidates for LG U+’s 2025 regular executive appointments.

◇ Promotion to Vice President (2 people)
▲Jaewon Lee, Vice President, Head of MX and Digital‍ Innovation Group
▲Cheolhoon Lee, Vice President ​and Head of Communication Center

◇ Newly appointed managing⁤ director (7 people)
▲Takhyung Kim, Executive Director of Mobile Business Division
▲Seongwoo Park, Managing Director of NW Solutions
▲ Byeong-kyung Ahn, Managing Director⁢ of Home Agent⁣ Tribe Leader
▲Gyuhwa Lee, ⁤Executive ⁢Director of Business Cooperation
▲Wonhee Lee, Executive Director of Human Resources
▲Cho Hyun-cheol,‌ Managing Director, Data Science Lab
▲Eom-gae Joo, Managing Director of Financial Customer Affairs

Kim Min-beom, Donga.com reporter ​[email protected]

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    What are the key objectives of LG U+‌ under the new CEO Hong Beom-sik?

    On November ‌21, 2024, LG U+ appointed Hong Beom-sik as its new CEO and President, following a series of executive personnel changes aimed at revitalizing the company for 2025. Hong, previously head of LG’s management strategy division, brings extensive experience in the IT and communications sectors, having graduated from the University of Southern California and Columbia University, and holding previous positions at Bain & Company.

    Hong joined LG in 2019 and has played a crucial role in identifying growth opportunities, managing the‍ company’s mergers and acquisitions, and overseeing business strategy restructuring across the group. His‍ appointment coincides with ‍a critical ​time for ⁤LG ⁤U+, as the company looks to enhance its⁤ competitive edge in telecommunications while exploring new business avenues, particularly in artificial intelligence-driven B2C and B2B initiatives.

    Alongside ⁣Hong’s promotion, nine ‌other executives were also‌ promoted, ⁢including Lee ​Jae-won and Lee‍ Cheol-hoon,‍ who both advanced to vice president positions. The restructuring reflects LG U+’s commitment to bolster its existing business while pursuing ⁣innovative growth strategies.

    The full list of the recent promotions includes:

    • Promoted to Vice President:

    – Jaewon Lee, Head of‍ MX and Digital Innovation Group

    – Cheolhoon Lee, Head of Communication Center

    • Newly Appointed Managing Directors:

    – Takhyung Kim, Executive Director of Mobile Business Division

    – Seongwoo Park, Managing Director of NW Solutions

    – Byeong-kyung Ahn, Managing⁤ Director of Home Agent Tribe Leader

    – Gyuhwa Lee, Executive Director of Business Cooperation

    – Wonhee Lee, Executive Director of Human Resources

    ‌ – Cho Hyun-cheol, Managing Director, Data Science Lab

    -⁢ Eom-gae Joo, Managing Director ‍of Financial Customer⁢ Affairs

    This strategic realignment under Hong Beom-sik is expected to drive LG U+ towards new opportunities and enhanced market leadership.

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