BTS‘s ‘Not Today’ music video has surpassed 600 million views.
According to Big Hit Music on the 23rd, the music video for ‘Not Today’, a song included in ‘WINGS Side Story: YOU NEVER WALK ALONE’ released by BTS in February 2017, was viewed on YouTube. The number exceeded 600 million at around 9:10 am on November 23rd.
With this, BTS has their 14th music video with 600 million views.
‘Not Today‘ is Moombathon Stadium Dance Music that brings the Moombathon sound to the forefront, following the hugely popular ‘Blood, Sweat & Tears’ released in October 2016.
This song, which contains a message to the youth living in the same era to act together, stands out with BTS’ unique strong and energetic sound. The music video received worldwide love for the members’ sharp and powerful choreography and the sharp choreography of dozens of dancers.
Meanwhile, BTS has a total of 39 music videos with hundreds of millions of views, including ‘Not Today’. ‘Dynamite’ with 1.8 billion views, ‘Boy With Luv’ (Feat. Halsey), ‘DNA’ with 1.6 billion views, ‘MIC Drop’ with 1.4 billion views (Steve Aoki) Remix), ‘IDOL’ with 1.3 billion views, and ‘FAKE LOVE’.
(Seoul = News 1)
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What are the key factors that contributed to BTS’s global success, especially with their song “Not Today”?
Interview Between Time.news Editor and Music Expert
Editor: Welcome, everyone, to another exclusive interview by Time.news. Today, we’re diving into the incredible success of BTS, particularly their song “Not Today.” Joining us is music expert Dr. Lisa Chen, a cultural analyst with a focus on K-pop and global music trends. Thanks for being here, Dr. Chen!
Dr. Chen: Thank you for having me! It’s a pleasure to discuss the phenomenal world of BTS.
Editor: So, BTS’s “Not Today” has recently surpassed 600 million views on YouTube, marking it as their 14th music video to reach this milestone. What does this achievement signify for the band and the K-pop genre as a whole?
Dr. Chen: It’s remarkable, isn’t it? Hitting 600 million views isn’t just a number; it reflects BTS’s immense global influence and the growing appetite for K-pop music worldwide. Each milestone they reach further cements K-pop’s place in the global music scene, showcasing that international fans crave diverse sounds and messages.
Editor: Absolutely. The song promotes a powerful message of unity and resilience, especially for the youth. How do you think this message resonates with audiences today?
Dr. Chen: The song’s themes are incredibly relevant, especially in our current times, where many young people are facing societal challenges. “Not Today” inspires action and togetherness, which resonates deeply. The energetic sound and powerful choreography amplify this message, making it not just a song but an anthem for change.
Editor: It’s interesting to note that “Not Today” is categorized under Moombathon Stadium Dance Music. Can you explain the significance of this genre choice for BTS?
Dr. Chen: Moombathon has a vibrant, infectious energy that resonates well in a live performance setting, hence the term “Stadium Dance.” It’s ideal for engaging large audiences and creating a collective experience. By choosing this style, BTS not only showcases their versatility but also strategically positions themselves to captivate a global audience during concerts or events.
Editor: BTS has a staggering total of 39 music videos with hundreds of millions of views. Why do you think their music videos, in particular, are so appealing to fans?
Dr. Chen: BTS meticulously crafts their music videos to tell compelling stories while also highlighting their choreography and visual aesthetics. Each video is like a mini-film, packed with symbolism and themes that fans love to dissect. Moreover, the camaraderie among the members shines through, fostering a connection with fans that goes beyond music.
Editor: With the overwhelming success of BTS and their messages, do you believe they’re setting a precedent for future K-pop artists?
Dr. Chen: Absolutely. BTS’s success has opened doors for many aspiring artists, encouraging them to explore authentic storytelling and diverse sounds. They’ve shown that it’s possible to crossover and make a significant impact, not just musically, but also culturally. The influence of BTS is likely to inspire a new wave of artists to embrace their identities and connect with global audiences.
Editor: Thank you, Dr. Chen! Your insights into the world of BTS and K-pop are fascinating. It seems clear that their impact extends far beyond music.
Dr. Chen: Thank you! It’s an exciting time for K-pop, and I’m eager to see how it evolves further.
Editor: And thank you to our viewers for tuning in. Stay with us for more discussions on the latest trends in music and culture!