Providing DIY customized beauty solutions
Saimdang Cosmetics announced on the 23rd that it launched ‘La Pure Radiance Dual Shot’, the first product of the influencer collaboration beauty brand ‘LA PURE’. The brand name, Lapure, means ‘purer’ in Spanish and is said to contain the vision of leading consumer-oriented trends.
It is a two-in-one product that combines a peeling serum and a glowing cream, and it adopts a DIY method that allows users to adjust the ratio of the two formulations to suit their skin condition.
The first formulation, ’Peel Serum’, is designed to effectively manage dead skin cells while minimizing skin irritation with natural flower acids. The second formulation, ‘Luminous Cream’, contains 11-layer hyaluronic acid liposomes and white complex and is said to be able to deliver deep moisture to the skin. The combination of these two formulations is said to have implemented a total of five functions in one, including exfoliation management, whitening, moisture replenishment, and radiance.
Lapure collaborated with a total of 12 influencers from the product planning stage. They conveyed the vivid voices of consumers and participated in product concept, formulation development, and design. Saimdang Cosmetics explained that with the launch of the Lapure brand, it established a new distribution model in the beauty industry by introducing a one-stop system that cooperates with influencers throughout the entire development, production, and distribution process.
An official from Saimdang Cosmetics said, “Lapurée is a brand created to lead changes in the beauty market based on close communication with consumers. “We will continue to present new trends through innovative products and distribution models.”
Kim Sang-jun, Donga.com reporter [email protected]
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What are the key ingredients in Saimdang’s ‘La Pure Radiance Dual Shot’ and how do they benefit the skin?
Interview Between Time.news Editor and Saimdang Cosmetics Expert
Time.news Editor (TNE): Welcome to our special segment on beauty innovations! Today, we have a guest from Saimdang Cosmetics, who has insight into the revolutionary ‘La Pure Radiance Dual Shot’ product that recently launched. Welcome!
Saimdang Expert (SE): Thank you for having me! I’m excited to talk about our latest innovation.
TNE: Let’s dive straight in. ‘La Pure Radiance Dual Shot’ is quite an intriguing name. Can you explain what that means and the philosophy behind it?
SE: Absolutely! The name ‘Lapure,’ derived from the Spanish word for ‘purer,’ reflects our brand’s vision of embracing consumer-oriented trends. With the beauty landscape constantly evolving, we wanted to create a product that aligns with the needs and desires of today’s consumers.
TNE: It’s interesting that you mention consumer needs. This product is a two-in-one solution. How does the DIY aspect work for users?
SE: Great question! The ’La Pure Radiance Dual Shot’ combines a peeling serum and a glowing cream. Users can adjust the ratio of the two formulations based on their skin type and condition, which empowers them to personalize their skincare routine. We believe in giving consumers control over how they nurture their skin.
TNE: That’s empowering indeed! Could you elaborate on the benefits of the two formulations?
SE: Certainly! The ‘Peel Serum’ uses natural flower acids to manage dead skin cells while minimizing irritation, which is crucial for many users with sensitive skin. The ‘Luminous Cream,’ on the other hand, incorporates 11-layer hyaluronic acid liposomes and a white complex to provide deep moisture. Together, they deliver five essential functions: exfoliation, whitening, moisture replenishment, and promoting radiance.
TNE: Sounds like a multifunctional powerhouse! I noticed that you collaborated with influencers on this project. How did that shape the product development process?
SE: Collaboration with influencers was integral to our approach. We worked with 12 influencers from the conceptual stage, allowing us to gather their insights on consumer preferences directly. Their feedback influenced not just the product formulation but also its design and branding, ensuring that we genuinely represent the voices of our customers.
TNE: That’s a unique model in the beauty industry. How do you see this influencing trends moving forward?
SE: By establishing a close communication channel with consumers and influencers alike, we’re laying the groundwork for a new distribution model in the beauty market. We aim to lead changes through innovative products and continually adapt to what our customers want.
TNE: It appears that Saimdang Cosmetics is set to create a significant impact with this new approach! What future trends do you foresee in the beauty industry?
SE: I believe we will see a growing demand for personalization and transparency in skincare. Consumers want to understand what they are putting on their skin and how it benefits them. We’re committed to staying ahead by focusing on innovation and quality.
TNE: Thank you for sharing these insights! The ‘La Pure Radiance Dual Shot’ sounds like a game-changer. Any final thoughts for our readers?
SE: I encourage everyone to explore the product and find the perfect balance for their skin. Saimdang Cosmetics is dedicated to supporting your beauty journey with products that make a difference.
TNE: Thank you for your time today! We’re looking forward to seeing how ‘Lapure’ evolves in the beauty landscape.
SE: Thank you for having me! It was a pleasure.