The Alicante company Rolser, a leading manufacturer of shopping trolleys, launched the “Better with Rolser” campaign this Wednesday, to encourage the adoption of healthy habits and raise awareness among the population about the importance of taking care of the environment.
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The Alicante Rolser company, leader in shopping trolleys, launched this Wednesday the “Better with Rolser” campaign, which seeks to contribute to the care of the environment by promoting a more active lifestyle on a daily basis through elements that contribute to physical and avoid injuries, like their ergonomic carts. EFE/Morell
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The Alicante Rolser company, leader in shopping trolleys, launched this Wednesday the “Better with Rolser” campaign, which seeks to contribute to the care of the environment by promoting a more active lifestyle on a daily basis through elements that contribute to physical and avoid injuries, like their ergonomic carts. EFE/Morell
With the launch of this project, Rolser wants to promote a more active healthy lifestyle on a daily basis, offering information and tools that promote physical well-being and prevent injuries.
Through this initiative, the Alicante brand will share on its networks and on its website practical resources to avoid burdens and recommendations from experts with educational content, but will also try to insist on the wide functionality of the trolleys which are no longer only used for shopping by elderly people, but they are also suitable for walking or going to the beach.
These trolleys, “which facilitate the transport of goods, offer comfort and reduce the risk of back injuries”, serve ”for everyone”, underlined Rolser in a statement in which he announced interactive activities to motivate the community to improve their health and take care of the planet.
Likewise, the Alicante company wants to raise awareness of the impact that light physical activity has on health, such as walking instead of using vehicles for short journeys or avoiding loading situations.
The general director of Rolser, Mireia Server, underlined that the company’s objective “has always been to simplify people’s lives, helping them to move comfortably and effortlessly”, but that with this initiative it wants to go “beyond” .
“In addition to offering a functional product that avoids carrying unnecessary burdens in many of our daily activities, we seek to promote positive change in society. We want to demonstrate that small actions, such as walking instead of driving, can generate a significant impact,” underlined Server.
Server then underlined that the use of the shopping cart represents an ecological alternative that helps reduce waste, such as plastic, and contributes to environmental protection. It also encourages more conscious and responsible consumption by making it easier to purchase only what is necessary, thus helping to reduce food waste.
Live healthy and fight sedentary lifestyle
Rolser points out that several scientific studies and health guides around the world recommend light physical activity and highlight that several hours of this type of activity per day has a fundamental impact on our health.
“These practices represent an excellent opportunity to counteract the effects of a sedentary lifestyle and increase our physical activity”, while “incorporating these light routines not only facilitates consistency, but also allows us to remain active without great effort and serves as preparation for greater physical activity.” activity”.
Therefore, the “Better with Rolser” campaign promotes a more active lifestyle, integrating movement into the daily routine and “providing functional solutions”.
“With the ‘Better with Rolser’ project we aim to raise awareness among the population about the importance of taking care of our health by taking care of our environment, providing information from professionals and creating tools that motivate people to integrate movement, without burden, into their day, every day”, underlined Server.
Likewise, he underlined that attention to the environment and sustainability “are part of the company’s DNA and have marked its entire evolution, materializing in the ’Think Green’ concept and an example of this is the Clec Termo model Eco 8 Plus. which has become the first 100% recycled and recyclable car on the world market”.
“All this with the aim of promoting a healthier lifestyle, promoting local trade and reducing pollution,” said Server, who recalled that this project was awarded the “Red Dot Award” in 2022, one of the most important design awards in the world that recognize the quality and innovation of manufacturers in creating new home and professional products.
What are the main goals of the “Better with Rolser” campaign launched by Mireia Server?
Interview between Time.news Editor and Mireia Server, General Director of Rolser
Time.news Editor: Welcome, Mireia! It’s great to have you here today. Congratulations on launching the “Better with Rolser” campaign! Can you share a bit more about the inspiration behind this initiative?
Mireia Server: Thank you! We’re excited about it as well. The inspiration came from our commitment to not just make practical products, but to also promote a healthier lifestyle and environmental consciousness. We recognized that shopping trolleys could serve a broader purpose—encouraging walking and physical activity—and we wanted to tap into that potential.
Time.news Editor: That’s interesting! You mentioned that this campaign encourages a more active lifestyle. How do you envision your trolleys influencing daily routines?
Mireia Server: Our trolleys are designed for functionality; they’re not just for the elderly anymore. Anyone can use them for a variety of activities—whether it’s grocery shopping, a trip to the beach, or even as a walking companion. By facilitating the transport of goods, we’re helping people lessen the physical strain and promoting light physical activity, like walking.
Time.news Editor: You’ve mentioned raising awareness about the impact of light physical activity. What kind of resources or activities are you planning to implement through this campaign?
Mireia Server: We’ll be sharing practical tips and educational content on our social media and website—things like the benefits of walking instead of driving for short trips, or how to avoid carrying heavy loads. Additionally, we’re organizing interactive community activities to motivate people to incorporate these habits into their daily lives.
Time.news Editor: That sounds fantastic! Encouraging such small changes can lead to a big impact. How do you believe this campaign aligns with broader trends toward sustainability and health?
Mireia Server: The “Better with Rolser” campaign directly aligns with the growing recognition of sustainability and health. Using our trolleys is an ecological choice—it reduces reliance on plastic bags and promotes responsible consumption. When people shop with intent, they waste less food, which is a huge environmental benefit. Moreover, we’re tackling the sedentary lifestyle epidemic by promoting physical activity, which is increasingly important today.
Time.news Editor: Well said! You also highlighted the issue of food waste. Can you elaborate on how your products can help reduce this?
Mireia Server: Absolutely! By using our shopping trolleys, consumers can make sure they only buy what they need. The convenience of these trolleys encourages a more mindful shopping experience. When people plan their shopping efficiently, they’re less likely to buy excess food that eventually goes to waste. This conscious purchasing is crucial to combating the larger issue of food waste in our communities.
Time.news Editor: It’s fascinating to see how a seemingly simple product like a shopping trolley can drive such meaningful change. What’s next for Rolser following this campaign?
Mireia Server: We’ll continue to innovate our products and enhance their functionality. We aim to keep promoting and supporting healthy habits while being environmentally responsible. Our goal is to integrate these values into our everyday business practices and extend our outreach to inspire more people.
Time.news Editor: That’s truly commendable. Thank you for sharing your insights with us, Mireia. I’m sure our readers will be eager to learn more about the “Better with Rolser” campaign and the positive changes it aims to inspire.
Mireia Server: Thank you for having me! We’re looking forward to seeing the impact of this campaign in our communities. Together, we can make a difference!