FIFA, as part of the legacy fund for the 2022 World Cup in Qatar, will allocate 50 million dollars (approximately 47.5 million euros) divided between WHO, WTO and UNHCR, the United Nations refugee agency, to develop social programs, the international soccer body announced Wednesday. Together with the World Health Organization (WHO), FIFA will support the “Beat the heat” initiative which fights to protect people working in regions exposed to extreme heat linked to climate change. It will support, in collaboration with the World Trade Organization (WTO), the Women Exporters in the Digital Economy Fund, a program aimed at helping women take advantage of opportunities in international trade and the digital economy through grants and technical assistance. together with the United Nations Refugee Agency, it will provide support to refugees and displaced people from the Middle East and North Africa. In its 2022 annual financial report, FIFA announced a gross profit related to the World Cup in Qatar of almost $5.8 billion (5.5 billion euros).
How can other sports organizations implement social responsibility initiatives similar to FIFA’s?
Q&A: FIFA’s Legacy Fund Initiatives with [Expert’s Name]
Time.news Editor: Thank you for joining us today, [Expert’s Name]. Let’s dive into FIFA’s recent announcement regarding the $50 million allocation from the 2022 World Cup legacy fund. What are the primary goals of these initiatives?
[Expert’s Name]: Thank you for having me. FIFA’s allocation of $50 million to organizations like WHO, WTO, and UNHCR is a strategic move aimed at addressing significant global challenges. The initiatives focus on three key areas: climate change, women’s empowerment in international trade, and support for refugees from the Middle East and North Africa. The “Beat the Heat” initiative in collaboration with the WHO is particularly critical as it aims to protect workers in extreme heat conditions, which are becoming increasingly prevalent due to climate change.
Time.news Editor: That’s a great overview. Can you elaborate on the significance of the “Beat the Heat” initiative?
[Expert’s Name]: Absolutely. The “Beat the Heat” initiative is crucial because it directly responds to the health risks associated with rising temperatures. Many workers, especially in construction and agriculture, face increased heat exposure that can lead to serious health issues. Supporting this initiative demonstrates FIFA’s commitment to corporate social responsibility and highlights the role of sports organizations in promoting public health amid climate change challenges.
Time.news Editor: FIFA is also collaborating with the WTO on the Women Exporters in the Digital Economy Fund. Why is this collaboration important for women in trade?
[Expert’s Name]: This collaboration is vital for empowering women in the global economy. The Women Exporters in the Digital Economy Fund will provide grants and technical assistance specifically designed for women entrepreneurs to access international trade opportunities. By focusing on digital skills, this initiative leverages the growth of the digital economy, helping women to overcome barriers and build their businesses in the international marketplace. It’s a significant step toward gender equality in trade.
Time.news Editor: Turning to the UNHCR partnership, how do you see the support for refugees and displaced people evolving through FIFA’s funding?
[Expert’s Name]: The partnership with UNHCR is essential, especially given the current global refugee crisis. With support directed towards refugees in the Middle East and North Africa, this initiative enables the provision of critical assistance, such as shelter, education, and vocational training. It is imperative for organizations like FIFA to use their platforms and resources to aid vulnerable populations, and this funding can lead to tangible improvements in the lives of many displaced individuals.
Time.news Editor: With FIFA reporting a gross profit of nearly $5.8 billion from the World Cup, how might organizations in the sports sector leverage similar initiatives?
[Expert’s Name]: Organizations in the sports industry can take a page from FIFA’s playbook by linking their financial success to social responsibility. They should identify social causes that align with their values and audience, and then allocate a portion of their revenues to support those causes. By doing so, they not only enhance their brand reputation but also contribute positively to society, creating a lasting impact that resonates with fans and stakeholders alike.
Time.news Editor: what practical advice would you give to readers interested in supporting these initiatives or similar programs in their communities?
[Expert’s Name]: I encourage readers to stay informed about the social programs being implemented by organizations like FIFA and consider how they can contribute locally. Engaging with community programs, advocating for climate action, supporting women-owned businesses, or volunteering with refugee services are all impactful ways individuals can make a difference. Every little bit contributes to larger global efforts, and collective action can lead to substantial change.
Time.news Editor: Thank you for sharing your insights today, [Expert’s Name]. It’s evident that FIFA’s legacy fund initiatives are not only ambitious but also necessary for global progress.
[Expert’s Name]: Thank you for having me; it’s been a pleasure discussing these important topics.