The revier Mountain Lodge in Saas-Fee will celebrate it’s opening on January 22, 2025, making it the fifth establishment of the Revier hotel brand. With the opening of the Revier Mountain Lodge in Saas-Fee, the Revier hospitality Group says it is launching a pricing model that is unique in the Swiss hotel industry. [RELATED]
A so-called flat rate allows guests to stay at the lodge as frequently enough as they wish. Guests pay 999 francs and receive an “All You Can Sleep” voucher. This allows you to spend unlimited night stays for two in the Cabin Smart Room category throughout the season.
“With the offer “All you can sleep”,we are launching an innovation that we are testing in Taille Saas. It is then possible that we could extend this model to other companies in our group,” says Daniel Renggli, CEO of the Revier Hospitality Group.
Roland Schegg (62), professor of tourism at HES-SO valais-Wallis University, finds the strategy in the mountain area in Saas-Fee interesting, as he told Blick.Definitely worth testing.If you can generate additional income with it, it makes sense. But there is a risk that this could cannibalize normal tariffs. (mm/yy)
Revier Mountain Lodge in saas-Fee
The house has 82 rooms in different categories for one to six people each. In addition to the already well known Smart and XL cabins, the Revie Mountain Lodge in Saas-fee also offers new room types with the Family Cabin and the Team Cabin. These are specifically aimed at target groups such as families and team athletes. There is also The Fox House Music Bar and casual dining with an open kitchen,co-working spaces as well as modular seminar rooms,a gym and a cinema.
– What is the “All You Can Sleep” model at Revier Mountain lodge, and how dose it work?
Interview: Exploring the Innovative ”all You Can Sleep” Model at Revier Mountain Lodge
Time.news Editor (TNE): Today, we have the pleasure of speaking with Professor Roland Schegg, a noted expert in tourism at HES-SO Valais-Wallis University. We’ll be discussing the upcoming opening of the Revier Mountain Lodge in Saas-Fee on january 22, 2025, and the unique pricing model they’re introducing. Thank you for joining us, Professor Schegg!
Professor roland schegg (RS): Thank you for having me. it’s exciting to discuss this innovative approach in the hospitality industry.
TNE: To start, could you explain the “All You Can Sleep” model being implemented at Revier Mountain Lodge?
RS: Absolutely. the Revier Mountain Lodge has introduced a flat rate pricing structure, where guests can pay a one-time fee of 999 francs to enjoy unlimited stays in their Cabin Smart Room category throughout the season. this model is quite unique in the Swiss hotel industry and aims to attract more visitors while providing versatility and value to guests.
TNE: It’s certainly a bold move. What do you think are the potential implications of this model for the hotel industry in Switzerland?
RS: There are several implications. First, it could redefine how we view hotel stays by emphasizing volume over individual rates. If successful, it may encourage other establishments to adopt similar models, potentially increasing overall tourism. Though, there’s also a risk of cannibalizing customary pricing models, whereby frequent guests may choose the flat rate option rather of regular tariffs.
TNE: you mentioned the risk of cannibalization. How can hotels mitigate this concern while still implementing innovative pricing strategies like this?
RS: Carving out demand through targeted marketing is key. Hotels should clearly communicate the value proposition of both traditional and new pricing models to avoid confusion among potential guests. Additionally, they may consider segmenting their offerings—keeping traditional pricing for premium experiences while using flat rates to drive traffic during off-peak periods.
TNE: Fascinating insights! With the Revier Mountain Lodge’s guest demographic in mind,how do you see the newly introduced room categories,like Family Cabins and Team Cabins,fitting into this model?
RS: The introduction of diverse room categories is strategic. Family Cabins cater to larger groups and families, while Team Cabins target sports teams and corporate retreats. This diversification aligns well with the flat rate model, as these groups may be more likely to make repeated visits, driving loyalty and occupancy rates.
TNE: In terms of customer experience, how critically important are amenities like co-working spaces, casual dining, and entertainment options, such as a cinema, for attracting guests?
RS: They are crucial! Amenities play a notable role in enhancing the overall guest experience. With the rise of remote work, co-working spaces are increasingly critically important, especially in mountain destinations. Moreover, creating a space that fosters social interaction through dining and entertainment options can significantly enhance guest satisfaction and encourage longer stays.
TNE: Before we wrap up, what practical advice woudl you give to other hoteliers considering implementing a pricing model similar to the one at Revier Mountain Lodge?
RS: It’s essential for other hoteliers to conduct thorough market research first. Understanding your target audience and their preferences will guide your pricing strategy.Additionally, maintaining a flexible approach is important—evaluate the performance of your model regularly and be ready to adapt based on guest feedback and competitive actions.
TNE: Thank you, Professor Schegg, for your valuable insights into this innovative pricing model at the Revier Mountain Lodge. It truly seems like an exciting time for the hospitality industry in Switzerland!
RS: Thank you for having me. It’s indeed an exciting time, and I’m looking forward to seeing how this model unfolds in practice!