The Brussels Motor Show has had a tough few years. Canceled in 2021 and 2022, returned in 2023 and replaced in 2024 by the Automotive eMotion Summit, reserved for professionals.
now the Brussels show is coming back in 2025. for its 101st edition. It will take place from 10 to 19 January 2025. and will be held traditionally in the Hazel Palace in the Belgian capital. However, the allocated area will be slightly reduced compared to the boom years, as there will be 5 rooms occupied, which are however quite large.
So far,around 50 brands have confirmed thier participation in the show,which is supposed to replace the historic exhibition in Geneva.
The list of manufacturers present includes BMW (BMW and Mini), Renault (Alpine, Dacia, Mobilize, Renault), Stellantis (Abarth, Alfa Romeo, Citroën, DS, Fiat, Jeep, Lancia, Leapmotor, Opel, Peugeot), Volkswagen (Audi , Bentley, bugatti, Cupra, Lamborghini, Porsche, Rimac, Seat, Skoda, Volkswagen), BYD, Ford, Honda, Hongqi, Hyundai, Isuzu, Iveco, Kia, KGM, Lexus, Maxus, Mazda, Mercedes, MG, Micro, Omoda and Jaecoo, Smart, Subaru, Suzuki, Toyota, XEV and XPeng. The American startup Lucid will also make a premiere.
Volvo (whose policy is no longer at trade shows), Polestar, Lynk&Co, Lotus and Zeekr (all members of the Geely group) will be absent. Nissan will not be coming either, as well as Tesla and prestigious brands such as Aston Martin, Ferrari, Jaguar, land Rover, maserati, McLaren and Rolls-Royce. This list is not fixed and is likely to change in the coming weeks.
– What are the key challenges faced by the Brussels Motor Show in recent years?
Interview: Reviving the Brussels Motor Show with Industry Expert Dr. Emily Carter
editor: Welcome, Dr. Carter! We’re excited to discuss the upcoming 101st edition of the Brussels Motor Show, set for January 10 to 19, 2025. This show has seen quiet a tumultuous journey in recent years, hasn’t it?
Dr. Carter: Absolutely! The Brussels Motor Show has faced meaningful challenges, having been canceled in both 2021 and 2022. Its encouraging to see it return in 2023, albeit under the new title, the Automotive eMotion Summit.
Editor: Right, and now the show is not just returning but revamping itself in 2025. What can attendees expect this time around?
Dr. Carter: The 2025 show is expected to be a noteworthy comeback, held in the customary Hazel Palace. While the exhibition space will be slightly reduced, they’re optimizing five large rooms to accommodate around 50 brands like BMW, Renault, and Stellantis, which signifies a strong lineup.
Editor: That’s notable indeed! With the recent cancellation of prominent shows, do you think this edition has a chance to regain its former glory?
Dr. Carter: It certainly has the potential. Although the area is smaller than during its peak, the show is adapting to the current automotive landscape, which is vital. It’s aiming to replace the historic Geneva Exhibition, a challenge that speaks to its ambition and resilience.
Editor: Speaking of brands, we’ve seen a mix of manufacturers confirmed for participation. What does this say about the trends within the automotive industry?
Dr. Carter: the diverse portrayal, including traditional giants like Ford and Mercedes alongside innovative startups like Lucid, underscores a notable shift toward electric and choice energy vehicles. It’s captivating to witness this progression, especially as the industry navigates sustainability.
Editor: Engaging point! though, we’ve noticed some high-profile absences, such as Volvo and Tesla.How significant is this?
Dr.Carter: Their absence could signal a shift in strategy for these brands. Volvo’s reduced engagement in trade shows might suggest an emphasis on direct consumer interaction rather than traditional exhibitions. this trend could reshape how future shows are conceptualized and executed.
Editor: Given the fluctuating nature of automotive events, what practical advice would you give for attendees or exhibitors preparing for the show?
Dr. Carter: Attendees should focus on networking and exploring the innovative technologies presented. For exhibitors, emphasizing engaging displays and interactive experiences can set them apart in a reduced space. Versatility and adaptability in strategy will be crucial for maximizing their impact at the show.
Editor: Thank you, Dr. Carter,for your insights on the Brussels Motor Show. As the automotive landscape evolves, it’s exciting to see how events like these shape industry dynamics!
Dr. Carter: Thank you for having me! It’s going to be an exciting year ahead for the automotive industry and exhibitions alike.