Dimitra Katsafadou She posted a video on her personal Instagram account in which she responds after the fine 300,000 euros who acquired her cosmetics company, La Vie En Rose.
According to the audit services, a total of 14 companies received the fine and it relates to misleading discounts on products.
Dimitra Katsafadou said the fine her company received does not relate to Black Friday,but to an earlier time period.
In the video he uploaded he says: “I am coming out to talk to you about the fine that La Vie En Rose ate, a fine of 300,000 euros for a little oil and to tell you one more reason why you love me and your love has not faded because promised it and you are doing well. Because I ate the fine and I also have the history that the hair oil was awarded on 23/8/24 and I refuse to put on the basic price is 37 euros and I have it at 22 and they were worried about the fact that for 30 days according to the new order of the Ministry,they do not want to have every product on.low prices. so not onyl do I give the hair oil at 40%, but I also give it to cancer patients for free. They wanted it to be it at the original price so no one could buy it. I was also fined 300,000 for my good heart. Why didn’t I keep more than the original price. Isn’t this a mockery of the consumer? Anyway, I won’t stop giving the hair oil away for free, and I won’t stop discounting it all year round to be able to offer it to the world.”
Watch the video
Then he added: “This has nothing to do with Black Friday, but they put it up today because a lot of competitors are hitting La Vie En Rose. It is not unheard of all the time to have queues outside the shops,for them and for me,because I did not expect a pot to do this. But the secret is not the oil, but that my heart beats them and I love them. In fact,we also give the hair oil to disabled people and cancer patients and no one will tell me to raise the price,because there are housewives out there who have experience with it.”
He finished by saying: “If you think my company is misleading you, find me in my office. I started from nowhere, I started from the floor and I will never discuss having more expensive prices throughout the year. It was convenient for you to do this on Black Friday and reduce the impact of the world.”
See the post
In the post accompanying the video, he says: “300,000 euros is fine because instead of having the hair oil for a month at 37 euros, I had it in the summer specifically, for 22 euros! I will always make prices low so you can buy! I am very sorry because I pay a lot of money in VAT and income tax and they couldn’t help but hit me like this! Success Hurts! And something for all of you who love me: Love is not beaten by any law, because it obeys its own law, that is the gift.”
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How can consumers protect themselves from falling for misleading discounts when shopping online?
Time.news Interview: Understanding Misleading Discounts – A Conversation with Marketing Expert dr. Elena Kostas
Time.news Editor: Welcome,Dr. Kostas. Thank you for joining us today. Recently, there has been quite a buzz surrounding Dimitra Katsafadou and her cosmetics company, La Vie En Rose, after they faced a hefty fine of 300,000 euros linked to misleading discounts. Can you share your initial thoughts on this situation?
Dr. Elena Kostas: Thank you for having me. This incident highlights a critical issue in the retail and cosmetics industry—transparency in pricing. Misleading discounts can damage consumer trust and have long-term ramifications for companies, as we see in this case with La Vie En Rose.
Time.news Editor: Indeed, the fine was imposed by audit services that scrutinized the promotions of 14 different companies. Can you explain what constitutes a “misleading discount” from a marketing viewpoint?
Dr.Elena Kostas: Certainly! A misleading discount occurs when a retailer advertises a price drop that isn’t genuine. As a notable example,if a product is marked as being on sale,but the ‘previous price’ was inflated just before the sale,that’s misleading. Consumers expect savings, and when they’re misled, it undermines the integrity of that brand.
Time.news Editor: Dimitra Katsafadou mentioned that the fine her company received is unrelated to Black friday promotions but focuses on an earlier period. How common are practices like this outside of big sales events?
Dr. Elena Kostas: Misleading discount practices can occur year-round, not just during major sales like Black Friday. Some companies exploit less scrutinized periods to engage in questionable pricing strategies.It’s essential for authorities to remain vigilant all year to protect consumers.
time.news Editor: given this experiance, how should companies approach their pricing strategies to avoid running afoul of regulations?
Dr. Elena Kostas: Companies must adopt a transparent approach. They should ensure that their previous and discounted prices reflect reality and consider the long-term implications of their promotional strategies. Ethical marketing not only fosters customer loyalty but also complies with regulations.
Time.news Editor: Katsafadou’s response on her Instagram demonstrates the importance of communication in crisis situations. How should brands handle public relations when faced with a controversy like this?
Dr. Elena Kostas: Communication is key. Brands should take ownership of the situation and clearly articulate their stance. An apologetic tone, coupled with actionable steps for betterment, can help rebuild brand trust. Engaging directly with consumers, as Dimitra did, can also be quite effective.
time.news Editor: As a final question, what broader changes do you envision in the industry as a response to fines like this one?
Dr. Elena Kostas: I anticipate a stronger emphasis on compliance and ethical marketing practices across the board. We may see the implementation of stricter regulations and more robust audits to ensure companies engage in fair advertising practices. Ultimately, this would lead to a healthier marketplace for both consumers and ethical brands.
Time.news Editor: Thank you, dr.Kostas,for sharing your insights. It’s clear that the repercussions of misleading promotions extend beyond monetary fines—they affect reputation and consumer relationships.
Dr.Elena Kostas: Thank you for having me. It’s vital that we continue this conversation to promote a more transparent and trustworthy marketplace.