Group’s Washington office seeks to recruit lobbyists, etc.
Strengthening capabilities to respond to Trump,including appointment of Muñoz as CEO
Seong Kim,a former U.S. diplomatic official, head of global strategy
Chairman Chung Eui-sun also recently visited the U.S. to conduct local inspections.
Hyundai Motor Group is considerably strengthening its government relations association in the U.S. and supplementing its workforce. This is a move to maximize contact with the U.S. government ahead of the launch of Donald Trump’s second management.
According to the industry on the 30th, the ‘Hyundai Motor Group Washington Office’, which oversees Hyundai Motor group’s government affairs in the United States, is recently recruiting additional personnel for government affairs.
It is indeed known that they are looking for a manager-level employee to handle automobile sector relations in Washington, D.C., the capital city where the White House and the Senate and House of Representatives are gathered, and a lobbyist to deal with state governments in major U.S. regions where Hyundai Motor Group operates, such as California and Georgia.
The Hyundai Motor group’s Washington office is said to have recently established a policy of closely observing and actively responding to changes in the U.S. government’s policies regarding zero-emission vehicles (ZEV), autonomous driving, and connected cars.
In the Washington office, Robert Hood, who served as Assistant Secretary of Defense for Legal Affairs in the first Trump administration, is serving as deputy director.
Previously, Hyundai Motor Group announced its intention to significantly strengthen its global strategy through the reshuffle of its CEO in the middle of this month. Jose Muñoz,who had been in charge of Hyundai Motor Company’s north american business,was appointed as general president,making it the first foreign CEO as the company was founded.
Hyundai Motor Group also appointed Advisor Sung Kim, a former U.S. diplomatic official, as president of overseas relations.
the new president, Sung kim, is a person who has held key positions from the Bush administration to the Obama, Trump, and Biden administrations.He is expected to lead the group’s external cooperation department in the future and play a key role in establishing global strategies.
Hyundai Motor Group Chairman Chung Eui-sun also moved quickly as soon as Donald Trump’s election was confirmed. almost immediately after the presidential election, he flew to the United States to inspect local businesses and networks.
Hyundai Motor Group is expected to prepare response measures by examining policy changes expected under the second Trump administration, such as tariff increases and reductions in electric vehicle subsidies, by scenario.
While continuing to develop eco-friendly vehicles such as electric vehicles and hydrogen vehicles, it is expected to establish a flexible production system by increasing the production proportion of hybrid
An industry official said, “Recently, the situation has become unstable not onyl in the U.S. but also in Europe and the Middle East,” adding, “As Hyundai Motor Group, whose overseas business is much larger then its domestic business, we have no choice but to continue to expand the size of the organization to respond globally.”
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How does leadership change at Hyundai affect its business strategy in the U.S. market?
Interview between Time.news Editor and Expert on U.S.-Korea Business Relations
Editor: Welcome to Time.news! Today, we have a special guest, Dr.Emily Park, an expert in U.S.-Korea business relations and a senior fellow at the East Asia Institute. Dr. Park, thank you for joining us today.
Dr. Park: Thank you for having me! It’s a pleasure to discuss these crucial developments.
Editor: Recently,Hyundai Motor Group has ramped up its efforts in Washington D.C.,especially by recruiting lobbyists and enhancing its government relations team. What does this signify for Hyundai, especially wiht the upcoming Trump administration?
Dr. Park: This move indicates Hyundai’s proactive stance in navigating the complex political landscape in the U.S. They are clearly anticipating notable changes with Trump’s return to power, especially concerning regulations in the automobile sector. By strengthening their lobbying efforts, they aim to mitigate potential risks and capitalize on new opportunities.
Editor: The article mentions that they are specifically looking for personnel to handle automobile sector relations at the manager level and lobbyists for state governments. Why is it crucial for them to have this targeted approach in Washington?
Dr. Park: the U.S. auto market is governed by a patchwork of federal and state regulations, particularly regarding zero-emission vehicles and connected car technologies. By hiring experts who understand both the federal landscape and the specific state environments—like california and Georgia, where Hyundai has significant operations—they can better advocate for policies that favor their business and innovation goals.
Editor: Very insightful! Additionally, we see that Hyundai appointed Jose Muñoz as CEO, marking a notable shift as he becomes the first foreign-born leader since its inception. How might this influence their strategic direction moving forward?
dr. Park: Muñoz brings a wealth of experience from his tenure in North America, and his appointment likely reflects Hyundai’s desire to enhance its competitive edge in that market. his understanding of local consumer preferences and regulatory challenges will be invaluable, particularly as the industry shifts towards electric vehicles and advanced technology. This leadership change signifies Hyundai’s commitment to adapting quickly and effectively in a rapidly evolving automotive landscape.
Editor: You also mentioned the appointment of Sung Kim, a former U.S. diplomatic official, as president of overseas relations. How does his background inform Hyundai’s strategy?
Dr. Park: Sung Kim’s extensive experience across multiple administrations—Bush, Obama, Trump, and Biden—gives him a unique insight into the political nuances that affect U.S.-Korea relations. His diplomatic skills and understanding of legislative processes will be essential as Hyundai navigates potential policy shifts. He could play a key role in fortifying relationships not just at the governmental level but also in fostering partnerships within the private sector.
Editor: that’s a significant advantage. Considering Chairman Chung Eui-sun’s quick visit to the U.S. after Trump’s election confirmation, what does this suggest about the group’s priorities?
Dr. Park: Chung’s immediate visit signals urgency and a hands-on approach to understanding the operational environment in the U.S.He likely assessed not just the political landscape but also the sentiments of consumers and local businesses. This kind of proactive engagement can help Hyundai to strategize effectively and build stronger, more responsive connections, which are essential for their long-term success in the market.
Editor: Clearly, Hyundai is taking calculated steps to ensure it remains a leader in the competitive auto industry. Dr. Park, thank you for sharing your insights today.The unfolding dynamics in U.S.-korea business relations will certainly be engaging to watch.
Dr. Park: Thank you! It’s been a pleasure, and I’m looking forward to seeing how Hyundai continues to evolve amidst these changes.