Apple sells affordable smartphones more often than expensive ones.
As Day.Az reports, this was reported in the CIRP (Consumer Intelligence Research Partners) report.
The company’s specialists assessed sales of American brand smartphones by model over the past three years and named the most popular gadgets. They found that Apple sells cheap devices more frequently enough than premium ones. thus, the iPhone 16 and other launch devices accounted for 42 percent of sales in 2024. On iPhone 16 Plus – 13 percent, iPhone 16 Pro – 19 percent, iPhone 16 Pro Max – 26 percent.
A similar division has persisted for the past three years. Thus, in 2022, the share of launch smartphones was 53 percent. While the iPhone Pro model accounted for 47 percent.
“Apple’s best-selling iPhone models are not what you expect,” journalists from 9to5Mac commented on the report. The authors said that, according too statistics, expensive iPhones often top the sales lists. Though, in the general population, affordable Apple phones are more popular.
according to the publication’s specialists, this is due, among other things, to the fact that Apple annually removes last year’s flagships from sale: for example, after the release of the iPhone 16 Pro and 16 Pro Max, the iPhone 15 pro and 15 Pro Max disappeared from sale. And cheap iPhone 15 and iPhone 14 are still on sale.
How does Apple’s strategy of phasing out older flagship models impact its overall sales performance?
Q&A Interview: Understanding Apple’s Smartphone Sales dynamics
Editor: Welcome to our discussion today with [Expert’s Name], a noted analyst in the smartphone industry. We’re diving into the recent report from CIRP regarding Apple’s smartphone sales, particularly the surprising success of affordable models.Thank you for joining us, [Expert’s Name].
Expert: Thank you for having me! I’m excited to unpack these findings.
Editor: The report highlights that Apple sells affordable smartphones more frequently than its premium offerings. Can you explain why this trend is occurring?
Expert: Absolutely. The statistics reveal a critically important trend: in 2024, as an example, the iPhone 16 series accounted for 42% of total sales with the iPhone 16 Plus, Pro, and Pro Max making up 13%, 19%, and 26% respectively. This indicates that while Apple still offers high-end devices,it’s the more affordable options that resonate more with the average consumer. this could be due to a tighter consumer budget, especially in challenging economic times, leading customers to opt for more cost-effective choices.
Editor: That makes sense. It seems that this trend has been consistent over the past few years. What do you think accounts for this steady behavior in the market?
Expert: Yes, the numbers are quite revealing. In 2022, for example, launch smartphones comprised 53% of total sales while the Pro models had a substantial share of 47%.This consistency suggests that consumers are increasingly seeking value. Additionally, Apple’s strategy of phasing out previous year’s overpriced flagship models, as noted with the iPhone 15 series being removed after the launch of the iPhone 16 models, keeps entry-level options available, allowing cost-conscious consumers to still purchase quality devices.
Editor: it’s interesting to consider how the availability of older models impacts consumer choice. How important do you think this strategy is for Apple?
Expert: It’s crucial for Apple’s strategy. By removing last year’s flagship phones from sale, they create a clear price distinction and maintain a streamlined lineup. The continued availability of models like the iPhone 15 and 14 at lower prices means more potential sales to budget-conscious shoppers, wich naturally boosts overall market performance. Apple understands that diversifying their price points without degrading brand value is essential.
Editor: 9to5Mac highlighted that while expensive iPhones often make sales lists, affordable models are more popular among the general public. How significant is this difference?
Expert: This difference is quite meaningful.It indicates that while premium features and brand prestige matter, there’s a disconnect with the average consumer’s purchasing power. Many consumers appreciate high-end technology but ultimately prioritize price over features. This means Apple must balance its product offerings to cater to both the luxury market and everyday consumers.
editor: What advice would you give to consumers who are considering purchasing a new iPhone, given this trend?
Expert: I recommend consumers closely evaluate their actual needs. The latest models, like the iPhone 16, certainly have enhanced features, but if you’re using your phone mainly for texting, social media, or calls, older models like the iPhone 15 or even iPhone 14 can serve you well while saving money. Also, consider waiting for sales events or exploring refurbished options, which can provide significant savings.
Editor: That’s sound advice! how do you see the future of Apple’s smartphone sales evolving considering this report?
Expert: Looking forward, I anticipate Apple will continue capitalizing on affordable models while maintaining high-end offerings.As economic pressures persist, the demand for value-driven devices is likely to grow. Apple may also refine its marketing to highlight these more economical options,ensuring that they remain attractive to a broader audience.
Editor: Thank you, [expert’s Name], for sharing such valuable insights. Your expertise certainly sheds light on Apple’s evolving market dynamics.
Expert: Thank you for having me,and I look forward to seeing how this landscape continually shifts!