The publicly announced subsidy is set at 508,000 won… LTE rate plan in the 10,000 won range is the same
Shipping price 584,200 won… If you receive additional subsidy, it is 15,300 won.
KT raises the public subsidy for the Galaxy S23 FE to 500,000 won
SK Telecom has significantly increased the public subsidy for the Galaxy A53, which was launched more than two years ago. in particular, this time, the same subsidy was set regardless of rate plan. The maximum subsidy was provided not only to high-price plan subscribers but also to low-price plan subscribers, allowing them to purchase for around 10,000 won.
According to the mobile communications industry on the 4th,SK Telecom raised the publicly announced subsidy for the Galaxy A53,which has a factory price of 599,500 won,to 508,000 won.
Previously, the price for the 5G general plan was 165,000 to 330,000 won.
This time, the subsidy for each rate plan was not differentiated but set at the same highest level. This kind of policy is unusual. In general, the more expensive the plan, the more subsidies it provides.
This was also applied to the LTE plan. Even if you use a plan in the 10,000 won range, you can receive the same amount of support.
In addition to the publicly announced subsidy, if you receive the maximum additional subsidy paid by the distribution network (up to 15% of the publicly announced subsidy), the total is 584,200 won. If you receive the subsidy as is, the actual purchase price of the Galaxy A53 will be 15,300 won.
Though,the subsidy is not favorable in all rate plans.For rate plans of 99,000 won or more, it is more advantageous to receive the benefit of an optional contract (25% rate discount corresponding to the subsidy) rather than the publicly announced subsidy. The discount amount is larger during the same period.
KT raised the public subsidy for the Galaxy S23 FE, which was released at the end of last year, to a maximum of 500,000 won. Previously, it was 155,000 to 424,000 won, but this time it was adjusted to 196,000 to 500,000 won. The maximum public subsidy is paid starting from the 69,000 won monthly plan.
If you receive the maximum amount of additional support,you will receive a total of 575,000 won. In this case, the actual purchase price of the Galaxy S23 FE, which has a factory price of 847,000 won, is 272,000 won.
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Currently, KT has set the publicly announced subsidy for the Galaxy S24 FE, which was released last month, at 210,000 to 500,000 won.The factory price of the Galaxy S24 FE is 946,000 won, which is about 100,000 won more than the Galaxy S23 FE. If you receive the maximum additional subsidy, the actual purchase price will be 371,000 won.
However, unlike the Galaxy S23 FE, the maximum public subsidy is provided starting from the 90,000 won plan.
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How do the recent changes in public subsidies for smartphones affect consumer purchasing decisions?
Interview Between time.news Editor and Mobile Communications Expert
time.news editor: Welcome to the show! Today we have a special guest, Dr. Min-Jae Han,a leading expert in mobile communications,to discuss the recent changes in public subsidies for smartphones,specifically the Galaxy A53 and Galaxy S23 FE. Thank you for joining us, Dr. Han!
Dr. Min-Jae Han: Thank you for having me! It’s a pleasure to be here.
Editor: Let’s dive right in. Recently, SK Telecom raised the public subsidy for the Galaxy A53 to an remarkable 508,000 won. What do you think influenced this decision?
Dr. han: that’s a significant increase and really interesting! I believe SK Telecom is trying to boost sales for the Galaxy A53, which has been on the market for over two years. by offering considerable subsidies,especially in a competitive market,they can attract a broader customer base,including those on lower-priced plans.
Editor: It’s interesting that they’re offering the same subsidy regardless of the rate plan. This is quite an unusual approach, isn’t it?
Dr. Han: Absolutely! Traditionally, higher subsidies were linked to more expensive plans. Though, this new policy allows low-price plan users to access the same level of subsidy, making smartphones more affordable for a wider demographic. It could potentially increase customer loyalty to SK Telecom as well.
Editor: Right! With the Galaxy A53 priced at 599,500 won,consumers can effectively buy it for just around 15,300 won after subsidies. How does this compare to the previous subsidy levels?
Dr. Han: Previously, the subsidies varied significantly across different plans, ranging from about 165,000 to 330,000 won for the higher-priced plans. Now, with a flat subsidy, it simplifies the purchasing process. However, as you mentioned earlier, it’s not beneficial for all rate plans, particularly the more expensive ones where contract benefits might offer greater savings.
Editor: That brings up an interesting point. How do you think customers should navigate their options with these subsidies and plan benefits?
dr. Han: Customers should definately evaluate their usage patterns and monthly spending. For those on higher plans, the optional contract benefits might be more advantageous. It’s crucial to compare the potential savings from the subsidy versus the benefits of a rate discount and choose accordingly.
Editor: on a similar note, we also saw KT raise the subsidy for the Galaxy S23 FE to a maximum of 500,000 won. What implications do you see this having for competition in the market?
Dr. Han: KT’s strategy signals that competition among mobile carriers is intensifying. They are pushing to retain and attract customers by making premium devices more accessible. This could lead to a race among carriers to offer better subsidies or unique perks to differentiate themselves, which ultimately benefits consumers.
Editor: So, you’re saying that these subsidies could reshape the landscape of mobile service providers?
Dr. Han: Exactly! The focus on creating attractive subsidy models and offering equitable benefits across different user segments may reshape customer loyalty and influence carrier choice significantly.
Editor: Thank you, Dr. Han, for sharing your insights! it’s evident that these subsidy changes are a game changer in the mobile communications market. We appreciate your time today.
Dr. Han: Thank you for having me! It was great discussing these exciting developments.
Editor: And to our viewers, stay tuned for more updates and analyses on the ever-evolving tech industry!