The financial institution was a finalist in 3 categories of the prestigious British competition for excellence in marketing and sales
Fibank’s Digital Event Zone project is the winner of the Best Customer Marketing Strategy category at the prestigious British Engage Awards competition.The Bulgarian bank is the first financial institution from Eastern Europe to be included among the finalists in the UK’s only program for excellence in marketing, employer branding and sales. Fibank’s new digital zone for fast and modern service made it a finalist in two more categories – “Employee engagement in customer service” and “Excellence in overall customer experience”.
„We are extremely proud of the result of the efforts we put into creating the Digital Event Zone. Our goal was to offer a new type of customer experience, in tune with technological advances and with a focus on customer satisfaction. Thus, in our strategy, we combined innovations from the digitalization of financial services and excellent customer service – a benchmark for our bank. This award is further proof of the high standards we set in our work. It is for all the colleagues who worked with us on the realization of the idea”, shared Ilona Staneva, Director of “Marketing and Advertising” at Fibank.
At the glamorous ceremony in the heart of London, the Fibank team was in the company of experts managing brands such as Mastercard, HSBC, YouTube, Revolut, DBS Bank, Lenovo, air France, Pepsi and Royal Mail.
The creation of the Fibank digital Event Zone is another step taken by FIB in the direction of optimizing all processes in the management of personal funds for the benefit of the user. From paying a loan installment and utilities, to buying a vignette or your dream home: banking operations take place in a hybrid space created according to all sustainability standards.
Fibank digital Event Zone combines the most personalized attitude with impeccable service, and the solution to every financial question is one click away. The self-service area saves time and money from fees, and to take advantage of all available services, customers only need an active bank card. The employees of First Investment Bank, who upgraded their skills through training sessions and seminars in order to be able to offer innovative client solutions in the spirit of high technology, also make an irreplaceable contribution to the digital joint future. As an open fluid space and hub for digital banking, the Fibank Digital Zone is also a meeting place with credit advisors who can be requested in advance.
The recognition for Fibank from the global Engage Awards competition is an recognition for the continuous effort to improve the services offered, completely changing the customer experience.