3M’s Post-it Notes Return to Europe After a Decade
Get ready for a "stick-to-it" comeback! 3M/Promotional Markets (asi/91240), a leading supplier in the promotional products industry, is reigniting its presence in the United Kingdom and European Union with the reintroduction of Post-it Custom Printed Products.
This exciting return comes after a ten-year absence, made possible through a strategic partnership with CCA Occasions Ltd., a prominent UK producer of personalized printed goods headquartered in Leyland, England.
"We are thrilled to team up with CCA Occasions to bring back Post-it Custom Printed Products to the UK and EU markets," said Greg Landsteiner, General manager of 3M/Promotional Markets. "This reintroduction has been carefully planned, and we believe CCA is the perfect partner to ensure its success."
Distribution will be handled through existing channels, including distributors and print-on-demand providers across the UK and EU. Both companies encourage industry professionals to visit their "3M Promotional Markets Powered by CCA occasions" booth at upcoming European trade shows, starting with the PSI show in Düsseldorf, Germany, in January.
There, attendees can witness the incredible versatility of the iconic Post-it note, along with other customizable products bearing the 3M brands Post-it, Scotch, and Command.
CCA Occasions, a subsidiary of Taylor Corporation, boasts an impressive 120-year legacy and operates from a sprawling 70,000 square-foot facility.Their capabilities encompass a wide range, including digital print, promotional gifts, wide-format printing, gifting, and loyalty card fulfillment.
This powerful collaboration leverages CCA’s expertise in high-quality paper goods and its existing partnership with 3M promotional Markets’ contract printer, Precision Press Inc., to deliver premium, customized 3M products to European clients.
"We are delighted to collaborate with 3M and Precision Press on this project," said Gary Taylor, General Manager of CCA Occasions. "This partnership allows us to introduce something truly exceptional to the European stationery market,combining innovation and exceptional quality to serve businesses throughout the region.”
Ranked 17th on Counselor’s list of the largest suppliers in the promotional products industry, 3M/Promotional Markets boasts 2023 North American promotional products revenue of $108.8 million.As part of the multinational conglomerate 3M, the company operates within a diverse landscape encompassing consumer goods, healthcare, and worker safety.
Europe’s promotional products industry presents a vast and lucrative market, with distributors racking up nearly $14.1 billion in sales across the UK, EU, and neighboring nations Iceland, Norway, and Switzerland in 2023. North American promotional distributors are increasingly making their mark in Europe, partly through strategic acquisitions.
The reintroduction of Post-it Custom Printed Products marks an exciting chapter for both 3M/Promotional Markets and CCA Occasions as they tap into the dynamic european promotional products landscape.
How does 3M plan to innovate with its Post-it Notes for the European market?
Interview with Greg Landsteiner: The Return of 3M’s Post-it Notes to Europe
Time.news Editor: Today we’re speaking with Greg Landsteiner, the General Manager of 3M/Promotional Markets, about the exciting reintroduction of Post-it Custom Printed Products to the UK and EU markets after a decade-long absence. Greg, welcome!
Greg Landsteiner: Thank you! It’s great to be here and share this exciting news with you.
Time.news Editor: Let’s dive right in. can you explain the significance of bringing Post-it Custom Printed Products back to Europe after ten years?
Greg Landsteiner: Absolutely! The return of Post-it Notes to europe is not just about reintroducing a beloved product; it represents our commitment to innovation and adapting to market demands. Our collaboration with CCA Occasions Ltd. allows us to leverage their strengths in personalized printed goods, ensuring we can meet the unique needs of European businesses.
Time.news Editor: speaking of the collaboration, how did the partnership with CCA Occasions come about, and what do you see as their key strengths?
Greg Landsteiner: Our partnership with CCA Occasions was a strategic decision rooted in shared values. CCA has a rich history of 120 years and unparalleled expertise in high-quality paper goods. Their impressive facility and capabilities in digital printing and promotional gifts make them the perfect ally to effectively introduce our customizable 3M products to the European market.
Time.news Editor: That sounds promising! What distribution channels will you be using for these products in the UK and EU?
Greg Landsteiner: We will utilize existing channels, including distributors and print-on-demand providers. This multi-channel approach ensures that businesses across the UK and EU can easily access our products. Additionally, we will be showcasing our offerings at key trade shows, starting with the PSI show in Düsseldorf in January.
Time.news Editor: How crucial is the European market for the promotional products industry, and what potential do you see for growth?
Greg Landsteiner: The European promotional products industry is incredibly vast and lucrative, with distributors generating nearly $14.1 billion in sales in 2023. Our reintroduction into this market is strategic; we believe that with our unique product offerings, we can capture a notable share of this growing segment.
Time.news Editor: What should industry professionals expect when they visit your booth at the upcoming trade shows?
Greg Landsteiner: Attendees can look forward to seeing the astonishing versatility of the iconic Post-it Notes and other customizable products, including our well-known brands like Scotch and Command. We’ll have live demonstrations and our team will be available to discuss how our products can meet specific business needs.
Time.news Editor: With your return to the European market, what advice would you give to businesses wanting to leverage promotional products more effectively?
Greg Landsteiner: I recommend businesses embrace customization. The ability to tailor products to their branding and marketing efforts creates strong connections with customers. additionally, investing in high-quality, innovative products can substantially enhance brand visibility and engagement.
Time.news Editor: Excellent insights,greg. Lastly, what does the future hold for 3M/promotional Markets in Europe?
Greg Landsteiner: We see a bright future! We’ve carefully planned this reintroduction to maximize our impact within the European promotional products landscape. By continuously innovating and collaborating with strong partners like CCA Occasions, we aim to significantly enhance our presence and meet the evolving needs of our customers.
Time.news Editor: Thank you, Greg, for your valuable insights and sharing the exciting news about the return of Post-it Notes to Europe. We wish you great success at the trade shows and beyond!
greg Landsteiner: Thank you! I appreciate the opportunity to speak with you today.