Markus Kraetschmerone of the most famous faces in Austrian sports management, talks to simon-Peter Charamza and Lorenz Kirchschlager in KaffeehausTALK about his time at FK Austria Wien and the impact it had on his subsequent independence.
Markus Kraetschmer now brings together his wealth of experience from club management, looking for investors, funding forms and ESG/CSR projects in his own company MK Consulting and several corporate investments. As a management consultant with a focus on sports consultancy, he now covers a complete repertoire that goes far beyond football. KaffeehausTALK listeners get exciting insights on what matters in consulting and investments, why India is the future market for sports business, how the American NFL affects the European Football League (ELF), how networks open sports doors and currently led. to the United Arab Emirates and the German pension business.
How do ESG and CSR initiatives impact teh growth of sports organizations?
Interview wiht Markus Kraetschmer: Insights into Sports Management and Future Trends
Editor (Time.news): Welcome,Markus Kraetschmer! It’s an absolute pleasure to have you here today. You have been a prominent figure in Austrian sports management,notably during your time at FK Austria Wien.Can you tell us how that experience shaped your current ventures?
Markus Kraetschmer: Thank you for having me! My time at FK Austria Wien was truly formative. it taught me the intricacies of club management and the importance of building strong relationships within the industry. The challenges I faced there not onyl prepared me for the complexities of sports management but also inspired me to pursue an independent path thru MK Consulting.
Editor: Speaking of MK Consulting, could you share more about what your firm focuses on and how it differentiates itself within the sports consultancy field?
Markus Kraetschmer: Absolutely. MK consulting leverages my extensive experience in club management to offer comprehensive consulting services. We focus on a range of areas, including finding investors, exploring different funding possibilities, and developing ESG/CSR projects.Our approach goes beyond football to encompass various sports, aiming to foster growth and sustainability within the industry.
Editor: You mentioned ESG and CSR projects—what do these terms mean in the context of sports management, and why are they critically important?
Markus Kraetschmer: ESG stands for Environmental, Social, and Governance, while CSR is Corporate Social Responsibility. In sports management, these concepts are crucial as they influence how organizations operate beyond just profit. Implementing ESG and CSR strategies helps organizations align with societal values and expectations, making them more attractive to investors and fans alike, which is essential for long-term success.
Editor: Fascinating! You recently discussed why you believe India is the future market for sports business. Can you elaborate on that?
Markus Kraetschmer: Certainly! india boasts a massive population with a growing interest in sports, not just cricket, but a multitude of other disciplines as well. With increasing disposable incomes and a young demographic, there are incredible opportunities for investment and growth.By tapping into this market, businesses can potentially reap notable rewards while contributing to the advancement of sports infrastructure and talent.
Editor: You also mentioned the influence of the NFL on the European Football League (ELF). Can you shed some light on that?
Markus Kraetschmer: The NFL’s global expansion strategy has created a ripple effect in Europe. Their marketing strategies and audience engagement techniques are being studied and adapted by leagues like the ELF. This cross-pollination of ideas is crucial for the development of football in Europe,as it draws in new fan bases and investors,ultimately enhancing the sport’s profile across the continent.
editor: you’ve highlighted the importance of networking in the sports industry. Can you provide some practical advice for those looking to enter this field?
Markus Kraetschmer: Networking is indeed vital. Building genuine relationships can open many doors. I advise aspiring professionals to engage actively in community events, online forums, and industry conferences. They should seek mentorship opportunities and be open to learning from experienced individuals. This proactive approach can significantly enhance one’s understanding and create lasting connections that could lead to potential partnerships.
Editor: As we wrap up, can you offer a final thought on the future of sports consultancy and its evolving landscape?
Markus Kraetschmer: The future of sports consultancy is bright, with opportunities for innovation and increased collaboration. As more organizations recognise the importance of strategic investments and responsible practices, the demand for specialized consultants will only grow. Staying adaptable and informed about global trends will be key to thriving in this evolving landscape.
Editor: thank you, Markus, for sharing your insights with us today. Your wealth of knowledge in sports management is truly inspiring, and we look forward to seeing how MK Consulting continues to shape the future of sports consultancy.
Markus Kraetschmer: Thank you for the opportunity. It was a pleasure discussing these important topics!