As soon as the girl group New Jeans opened a new social networking service (SNS) account, they prepared a ‘counter-tribute’ as a pre-payment for K-pop fans attending a rally calling for the impeachment of President yoon Seok-yeol.
New Jeans opened a new account on Instagram on the 14th and posted a post. They released a video greeting through their Instagram story, revealing that the account was truly theirs.
On this day, Daniel mentioned the rally calling for President Yoon Seok-yeol’s impeachment taking place in Korea, saying, “It’s really cold in Korea right now, so I’ve prepared a warm meal for you all.”
Hani then said, “Dress warmly, don’t catch a cold, and eat well.Everyone, as you gave us your time, the only thing we can do is fill your stomach. Eat warm and stay strong.”
In addition,Hyein said,“I’m seeing everyone,and Bernice is also seeing that the idol seniors and idols are working hard and coming together to cheer on each other.” She added, “I’m really cheering for you. I prepared this because I wanted to be of help in some way. Please take care of yourself. “let’s work hard together,” he said.
Minji also said, “There are so many people supporting and worrying about us, but we are strong,” and the members showed a positive attitude by responding to these words.
New Jeans not only delivered video greetings, but also posted pre-payment issues to support the rally calling for the impeachment of President Yoon Seok-yeol. They reported that they paid in advance for 110 servings of kimbap and 100 cups of drinks at a gimbap restaurant near the National Assembly building in Yeouido, Yeongdeungpo-gu, 150 cups of coffee and tea at a cafe, 100 bowls of samgyetang at a samgyetang restaurant, and 100 bowls of dumpling soup and hot dishes at a restaurant. He said,“This is a small gift for Bernese and K-pop fans. Nonetheless of the artist, all you need is a light stick and you can receive it in the Bernese name.”
(seoul = news 1)
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What impact does social activism from K-Pop idols have on their fanbase and global audience?
Interview between Time.news Editor and K-Pop Expert on New Jeans’ Social Engagement
Time.news Editor (TNE): Welcome, everyone! Today, we have a special guest, Dr. Jihoon Kim, an expert in K-Pop culture and its societal impact. Hi, Jihoon!
Dr. Jihoon Kim (JK): Hi! Thank you for having me.
TNE: We’ve recently seen the girl group New Jeans take a remarkable step in blending their music brand wiht political activism. Can you tell us how meaningful this move is for K-Pop idols?
JK: Absolutely! New Jeans’ actions are quite groundbreaking. The group not only launched their new Instagram account but paired it with a heartfelt message supporting the rally for President Yoon Seok-yeol’s impeachment. This reflects a growing trend where idols use their platforms for social commentary, which is significant for both their fans and the greater societal context.
TNE: It’s engaging you mention the mix of music and activism. Can you elaborate on how this aligns with K-Pop’s evolution over the years?
JK: K-Pop has traditionally been seen as entertainment, but we’re now witnessing a shift. Groups like New jeans are stepping into a role where they acknowledge societal issues and engage with fans on those topics. Notably, they provided warm meals for protestors, which symbolizes solidarity. This indicates that fans may expect more than just music from their idols—they want to see them as relatable figures involved in real-world issues.
TNE: The members of New Jeans delivered thoughtful messages about keeping warm and staying strong during the rally. How do you think fans respond to this dual role of K-Pop idols as entertainers and advocates?
JK: The response has been largely positive. Many fans appreciate the sincerity and care that idols show, and it further deepens their connection. When New Jeans said things like “Eat warm and stay strong,” it resonates emotionally with fans. It helps build a community feeling, where fans feel that they’re not just supporting a music group, but are part of a larger movement.
TNE: You mentioned the meals they provided. This isn’t just a public relations effort; it shows a genuine connection with the fan base.coudl you explain the importance of such gestures in the K-Pop industry?
JK: Yes, absolutely. Providing meals, in this case, kimbap and hot bowls of soup for protesters, speaks volumes about empathy in K-Pop culture.It symbolically bridges the gap between the artists and their fans. It shows that thes idols are aware of their fans’ struggles and are actively supporting them. Such gestures can enhance their brand loyalty and create a more profound sense of community.
TNE: As someone who studies K-Pop culture closely,do you foresee more idols engaging in political or social issues in the future?
JK: I believe we are just at the beginning of this trend. As younger generations become more socially conscious, we may see more groups use their influence to address vital issues. New Jeans is setting a precedent, and it could inspire others in the industry to follow suit.
TNE: Lastly, what do you think this means for the future of K-Pop and its global audience?
JK: It’s a promising direction. K-Pop has a vast global audience, and with this dual focus on entertainment and activism, idols could attract fans who appreciate a more meaningful connection.As they speak up about social matters, it may also lead to greater international dialog about issues beyond music, fostering a more conscious global fan community.
TNE: Thank you, Jihoon, for sharing your insights! It’s enlightening to see how K-Pop is evolving, and I’m excited to see where it goes from here.
JK: thank you for having me! I look forward to sharing more about K-Pop and its cultural impact in the future.
TNE: To our viewers, keep an eye on how New Jeans and other groups navigate this exciting landscape. Until next time!