According to the industry on the 13th, GS25 launched ‘IGIN Apple Tonic’, which is based on fermented liquid made from rice and high-sugar apples from yesan, South Chungcheong Province.
Aigin is a traditional liquor made with apples produced in Yesan,South Chungcheong Province,CEO Baek Jong-won’s hometown. It is known as a brand created through collaboration between BTS Jin and CEO Baek, and has garnered a lot of attention even before its launch.
‘Aigin Apple Tonic’, an RTD drink released at GS25, is an alcoholic beverage that can be enjoyed lightly with an alcohol content of 4%. it is released in two types: ‘Sour Tonic’ (apple & plum) with refreshing plum concentrate and ‘Sweet Tonic’ (apple & watermelon) with sweet watermelon concentrate.
GS25 will begin pre-order sales of the aigin Apple Tonic Bundle (6 cans) through the mobile platform Our Neighborhood GS’s Wine 25 Plus from the 16th to the 18th. an online open run is expected upon release.This is because since the news of the collaboration between BTS Jin and Baek Jong-won became known, the number of followers on Aigin’s official SNS has exceeded 69,000, attracting attention.
To commemorate the launch of the new product, GS25 will also operate a pop-up store called ‘Bacont’ located on Yeonmujang-gil, Seongsu-dong, Seoul from the 20th to the 24th. At the pop-up store,various experience programs are held,including tasting and purchasing,and also sales of limited goods and photo zone certification events. Distilled liquor sold by Yesan Brewery will also be featured.
After the pre-order and pop-up store events are over, Igin Apple Tonic will begin official sales at GS25 and GS The Fresh offline stores nationwide from the 1st of next month.
Lee Ha-rim,MD of the liquor team at GS Retail (007070),saeid,“Aigin is a differentiated liquor brand developed to provide wide accessibility to traditional liquor,and is a product designed as an RTD (ready-to-drink).”
Simultaneously occurring, according to Aigin’s official SNS, Genis Lamp headquarters located in Yesan, South Chungcheong Province will also begin selling distilled spirits. The sales shop will tentatively open on the 16th and full-scale sales will begin on the 20th. Genie’s Lamp has established a policy of selling all products for a limited time per day.
economy Queen Reporter Kim Kyeong-eun
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