While the variety of content produced with generative artificial intelligence (AI) is rapidly increasing, a survey showed that consumers perceive the use of AI negatively in informational content such as news.
On the 15th, the research team led by Professor yunhyuk Jeong of Korea University’s Department of Media Studies made this announcement in the latest issue of ‘Management Informatics Research’ published by the Korean Society of Management Data. In hedonic content represented by movies and dramas, the perception of the use of generative AI was indifferent or rather positive, but in practical content represented by news, a negative perception of the use of AI was confirmed.
The research team conducted an online survey of 71 people over two days starting April 28th of this year, and found that respondents were highly dissatisfied with AI videos used in news. Regarding the AI photos used in the news, there were equally dissatisfied responses and neutral responses that said they were neither good nor bad. When there was no notice that AI was used in practical content such as news, greater dissatisfaction appeared than in hedonic content such as drama.
The research team said, “When consuming content, consumers do not simply consider the format, but comprehensively consider and evaluate the source and the credibility, authority, and intention of the producer.” “For practical content such as news, the producer is even more critically important.” “It was perceived in this very way,” he analyzed.
Reporter Jang Eun-ji [email protected]
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