“I hope your frozen hands get warm at least a little”… Idol prepayment procession

by times news cr
New Jeans Minzy is posing‌ at the 2025 S/S Seoul Fashion Week photo wall⁤ event held at ⁣Dongdaemun Design​ Plaza (DDP) in Jung-gu,⁤ Seoul on the morning of the⁤ 3rd. 2024.09.03 ​ [서울=뉴시스]”/>

Group new Jeans Minzy is posing‍ at the 2025 S/S Seoul Fashion Week photo wall event held at⁣ Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul on the morning of the 3rd. ​2024.09.03 [서울=뉴시스]

‌ “A small gift for the Bunnies‍ (New Jeans fandom) and K-pop fans. ‌If you have a ⁣light stick, you​ can receive it in the name​ of ‘Bernies’!”

Girl group New Jeans posted this on their Instagram on the 14th. It was announced that ⁤K-pop fans who participated in the​ rally related to the presidential impeachment held in Yeouido, Seoul on this day​ could ‍receive free gimbap, drinks, samgyetang, and dumpling soup​ at restaurants near the⁢ protest site. New Jeans member Minji said, “Isn’t it really cold in Korea? “We have prepared ⁤a warm meal for you, so please enjoy it⁣ well,” he ​said.

“I hope your frozen hands get warm at least a little”… Idol prepayment procession

On the 14th, idol singers​ held⁣ a ‍pre-payment ‌procession for fans ⁢who attended the rally, which turned into a concert hall. Singer IU paid‍ for bread,drinks,rice cakes,and soup in advance and said,“I hope that the frozen hands ​of ‘Uaena’ (IU fandom) will be warmed up even‌ just⁢ a little.” As if ⁢aware of the fact that the girl ⁤group Girls’ Generation’s song ‘Into the New World’ (2007) was recently popular at rallies,Girls’ Generation member Yuri also pre-paid for kimbap at a snack⁢ bar.

The film ⁣industry also participated. Director park Chan-wook prepaid for​ bread near the⁣ National Assembly so that citizens could receive it for free.On the food wrappers distributed to arts‌ organizations by the Directors Guild of Korea, to which Director Park belongs, a parody​ of⁣ Director Park’s film⁤ ‘Decision to Break⁤ Up’ (2022) was written, such as ‘Are the ‍people that easy?’

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Reporter Hojae​ Lee [email protected]

  • How is New Jeans influencing the relationship between K-pop idols and their fans?

    Interview between Time.news ⁤Editor and K-pop ​Expert Dr. ‍Min-Jae ‍Lee

    Time.news⁣ Editor (TNE): Welcome, Dr. lee! Thank you for joining us today. There’s been a lot of⁢ buzz around the K-pop​ group New Jeans lately, especially ⁣with their recent activity during​ the presidential impeachment rally in Seoul. Can you tell us what this signifies for⁣ the group⁤ and K-pop culture as a⁢ whole?

    Dr. min-Jae Lee (ML): Thank you ​for having me! New jeans is a engaging case study in K-pop that illustrates how these artists engage with their ‌fans beyond just ‍music. Their involvement in the rally, particularly offering warm meals and ⁣drinks, reflects a growing trend of idols becoming more socially conscious and interconnected with their fan community.

    TNE: Absolutely. It seems that New Jeans is not only‌ aware of their influence but actively embracing it. They referred to their fans as “Bunnies” and even organized⁢ the ​meal giveaway at the protest ⁢site. How does this interaction reshape the artist-fan dynamic?

    ML: It definitely deepens that relationship. By using an event to give back to their audience, they reinforce the idea that they care about their fans’ well-being—not just as consumers but as individuals.This kind of engagement elevates their status from mere entertainers to community figures, which can have lasting implications for both their‍ brand and ‌K-pop as a genre.

    TNE: That’s an interesting point. Many fans appreciate when their favorite idols take a stand‌ or show support for societal issues. How do you think this approach impacts the broader K-pop industry?

    ML: It’s a double-edged sword. On ⁣one hand, it can lead to greater loyalty from fans⁢ and expand their ⁢influence. On the other hand, it also holds idols accountable ⁢in⁣ ways that were less common before. If an idol takes a stance,⁣ they may face backlash if the public​ disagrees. It’s essential⁢ for idols today to navigate​ this landscape carefully.

    TNE: Speaking of accountability, how do you think the public’s reaction has been towards​ New jeans’ initiative? Do you think it reflects ​a changing attitude among K-pop ⁤fans?

    ML: Definitely. fans today are more politically and socially aware. By ‍supporting ‌idols who ⁣participate in real-world issues, they’re signaling that they expect their ‌beloved artists to be role models. This‍ marks a significant shift from earlier‌ K-pop days when idols were often seen as distant figures, separate from societal issues.

    TNE: with this shift in dynamics, do you ⁢think ⁢we’ll see more K-pop groups following in ⁢New Jeans’ footsteps?

    ML: I ‌wouldn’t be surprised⁤ at all. as K-pop continues to globalize, the expectation‌ for artists⁣ to engage in ​social⁣ issues ‌will likely grow. It aligns with a⁤ broader cultural trend where ‌celebrities are​ becoming ​advocates ⁤for⁢ various movements. So,‌ yes, I think we’ll see more groups actively involving themselves in societal matters.

    TNE: That definitely creates an exciting narrative within K-pop. Lastly, if there’s one takeaway about New Jeans and their actions during the protest, what would you say is the ⁣most significant?

    ML: I would say the most significant ⁤takeaway is that New Jeans⁣ is ⁤charting a path for how K-pop can blend entertainment and activism. They are ⁤not only entertainers; they ​are‌ also agents of change. This could redefine how future idols view their responsibilities to their fans and society.

    TNE: Thank you, Dr. Lee, for‌ sharing your insights today! It’s clear that the ‌relationship between K-pop and ⁣social engagement is evolving, and groups like New jeans are at the ⁣forefront of that‌ change.

    ML: Thank you for having me! It’s an exciting time for fans and the industry alike.

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