Social networks: the governing party sextuples the opposition in interactions

2024-12-16 18:49:00

A new study from the consultancy firm Streaming evaluation demonstrates a widening gap between the ruling party and the opposition in the digital arena. According to the study, twelve members of the ruling party accumulated a total of 37,223,384 interactions on five social networks, compared to fourteen members of the opposition, who totaled 6,337,111 interactions.

This sixfold distance places the libertarian militants of the digital universe far above their political rivals, more characterized by their more traditional militant imprint. Specialists have highlighted in the analysis of voluntary consumption in YouTube, YT Shorts, Instagram, Tiktok and that the figure of Javier Miley It comfortably leads the pack with 17,176,462 interactions, which represents a sizable percentage of total interactions and views.

The legislatedr Ramiro Marrawith 7,842,496 interactions, it ranks second and completes the podium Manuel Adorni with 4,063,991. In the same ranking, but on the opposite side, appear the opposition personalities with the highest number of registrations, placed in fifth place in the ranking, Cristina Fernández de Kirchnerwith 2,301,043 interactions, it is followed by Guillermo Moreno in eighth place (1,058,791), Juan Grabois appears ninth (929.364) and the tenth box is for Axel Kicillof (776,854).

In another aspect of the survey, it was noted that in November, compared to the previous month, the ruling party recorded a slight increase of 177,338 interactions on social networks (0.48%), while the opposition recorded a marked decrease of 1,659,334 interactions (-20.75%), which reveals a growth in the gap between the two spaces.

In the table of leaders chosen for the study, we see with the lowest scores in interactions, less than 100,000 per month, the Peronist Gabriel Katopodis (66,084), the former chancellor Diana Mondino (63,739), the minister of Buenos Aires Andres Larroque (59,739 ), the governor of Rioja Ricardo Quintela (35,080) and almost closing, with less than ten thousand unit, UCR president Martín Lousteau (6,966). Finally, and last in the ranking, the former Minister of Economy and former presidential candidate Sergio Massa failed to reach 1%.

The survey was developed with original social network accounts. The consultant clarified that intense consumption, i.e. volunteers, uploaded from November 1st to November 30th are counted, while reproductions and interactions are counted up to the cut-off indicated on November 4th. December at 6.00 pm.

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