Analyzing the popularity of TV dramas
A desperate ‘love story’ between a man and a woman… Sweeping 1st, 2nd, and 4th places through word of mouth
“Romantic comedy is the most competitive”
Women’s dream – solidarity is also loved
“I will take you. Even if it kills me!”
A snowy mountain in the middle of the night with heavy snow falling. Yoon Eun-seong (Park Seong-hoon) shouts at Hong Hae-in (Kim Ji-won), who is running away from him, and pulls the gun trigger. At that time, her ex-husband Baek Hyun-woo (Kim Soo-hyun) runs over and hugs Hae-in tightly. The bullet that flew passed right through Hyunwoo’s shoulder. Hae-in cries while holding Hyun-woo, who is groaning in pain. “Come to your senses. “Please help me here!”
This scene in the drama ‘Queen of Tears’ where Hyun-woo sacrifices his whole body for Hae-in turned out to be one of the most talked-about scenes in this year’s TV drama. According to this year’s drama topicality survey analyzed by TV topic analysis agency ‘Good Data Corporation’ on the 16th, episodes 15 and 16 (4th week of April) of ‘Queen of Tears’, a drama depicting the crisis and love of a 3-year-old couple, recorded a total of It earned 96,154 points and ranked first in popularity among dramas aired this year.
This survey was conducted on TV dramas that aired from January 1 to December 8 (the first week of December). The topicality score is calculated by combining the information value of online posts on social networking services (SNS) such as news, blogs, YouTube, and Twitter, and responses such as comments, views, and retweets. Rather than simply counting the number of posts, weight is given to how the drama is covered, including length of information, number of times, and in-depth information. However, it did not include online video service (OTT) works or entertainment programs.
As a result of this multi-layered topicality analysis, ‘K-Romance’ played a prominent role in this year’s TV dramas. Most of the top rankings in topicality index were K-romances. The topic of the episode in which a man and a woman who were in conflict overcome a crisis and confirm their love for each other was overwhelmingly popular.
Episodes 9 and 10 (May 5th week) of ‘Pick Seonjae and Jump’, in which fan Im Sol (Kim Hye-yoon) kisses idol singer Ryu Seon-jae (Byun Woo-seok), ranked second with 95,789 points. After Bae Seok-ryu (Jung So-min) reveals to her friend Choi Seung-hyo (Jung Hae-in) that she received chemotherapy after suffering from stomach cancer in the past, their love blossoms in episodes 9 and 10 of ‘Mother’s Friend’s Son’ (2nd week of September). ) also ranked 4th with 33,645 points. Yoon In-ho, head of the strategic communications team at Studio Dragon, the producer of ‘Queen of Tears’ and ‘Mother’s Friend’s Son,’ said, “Genres such as thrillers and horror have been popular on OTT, but the genre in which Korean dramas are most competitive is romance.”
Works in which women’s growth and bonds lead the narrative also received high scores for topicality. Episodes 7 and 8 of ‘Jeongnyeon’ (October 5th week), which contain a scene where female Gukgeuk actress Yoon Jeong-nyeon (Kim Tae-ri) vomits blood and collapses while practicing too hard, scored 42,457 points and ranked third. It is evaluated that Jeongnyeon’s desperate actions to achieve success brought tears to the eyes of viewers. Episodes 13 and 14 of ‘Good Partner’ (August 4th week), which deals with a divorce lawyer, ranked 5th with 30,165 points. The episode in which lawyer Cha Eun-kyung (Jang Na-ra) stands up for a woman who is a victim of domestic violence moved the hearts of viewers as they saw women stand in solidarity with each other. There is an assessment that women in their 30s and 40s, who are the main viewers of TV dramas, responded to ‘female narratives’.
Chief Producer (CP) Kim Seon-tae, who produced ‘Jeongnyeon’, said, “‘Jeongnyeon’ was loved by viewers just for the women’s dreams, passion, solidarity, and growth, without the main male actor.” He added, “The main consumer base of TV dramas is the love between men and women. “It proved that even without this, people will be enthusiastic about a well-written narrative,” he said.
Reporter Hojae Lee [email protected]
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