Two innovative companies from Picardy are set too showcase their groundbreaking technologies at the CES 2025 in Las Vegas, the world’s largest technology trade show, taking place from January 7 to 11, 2025. Among the exhibitors, one company will unveil a revolutionary photovoltaic cell designed to power small household devices, marking its frist appearance at the CES as it aims to expand its market presence in the United States. Meanwhile, a startup specializing in electric roller skates will return to the event, building on its previous experience to enhance its marketing efforts and global sales. With a total of 4,400 exhibitors expected, the CES promises to be a pivotal platform for these Picardian firms to gain visibility and connect with potential investors and customers worldwide.
Innovative Technologies from picardy at CES 2025: An Interview with Industry Expert
Editor: Welcome to this special feature on the upcoming CES 2025, where we are excited to discuss the innovations from two groundbreaking companies from Picardy. Joining us today is Dr. Claire Lemaire, an expert in renewable energy technologies and consumer electronics. Thank you for being hear, Dr. Lemaire.
Dr. Lemaire: thank you for having me. It’s great to discuss such exciting developments right before CES 2025.
Editor: Let’s start with the photovoltaic cell that one of the Picardian companies will unveil. Why is this innovation significant, especially for small household devices?
Dr.Lemaire: The introduction of a revolutionary photovoltaic cell aimed at powering small household devices is groundbreaking. It reflects a growing trend towards sustainable energy solutions in consumer products. By integrating this technology, we can potentially reduce energy bills and environmental impact. Moreover, this is the first time they are showcasing the technology at CES, which is a strategic move for thier market expansion in the United States. The visibility at such a prestigious event can attract investors and consumers alike.
Editor: That’s fascinating! What challenges do you think the company might face as it enters the U.S. market?
Dr. Lemaire: Entering a new market can be challenging, especially in the U.S., where there is fierce competition. The company will need to focus on educating consumers about the benefits of their innovative photovoltaic cell. Establishing partnerships with retailers and leveraging digital marketing strategies are also crucial. additionally, they must ensure that they comply with local regulations and standards for renewable energy products.
Editor: On the other hand, we have a startup that specializes in electric roller skates returning to CES. what insights can you share about their experience and what they might focus on this time around?
Dr. Lemaire: This startup’s return to CES is a testament to their commitment to innovation and marketing. Last year, they likely gained valuable feedback, which they can now apply to enhance their product. This year, their focus could shift towards creating a compelling narrative around the lifestyle and fun aspects of electric roller skates, potentially integrating community-building aspects through events or social media campaigns. Additionally, showcasing improvements or new features will be key to capturing interest again.
Editor: With an expected 4,400 exhibitors at CES 2025,how can these companies effectively stand out?
Dr. Lemaire: Standing out at CES requires a multi-faceted approach. firstly, they should create an engaging booth experience; hands-on demonstrations can attract attendees. Additionally, utilizing social media and digital marketing before and during the event is crucial for creating buzz. Networking is equally significant—these companies should connect with media influencers and tech bloggers to gain coverage. Storytelling about their innovation and its impact can resonate well with both consumers and investors.
Editor: What long-term implications do you see for these Picardian firms if they successfully capture the attention at CES?
Dr. Lemaire: accomplished exposure at CES can lead to significant long-term benefits.Establishing a strong foothold in the U.S. market will enable these companies to expand their product lines and partnerships. Moreover, attracting investor interest could lead to more funding for research and progress, allowing for further innovations. this not only boosts their growth but also contributes positively to the overall tech landscape, particularly in renewable energy and mobility solutions.
Editor: Thank you, Dr. Lemaire,for your insights on these innovative technologies from Picardy.It’s exciting to see how they will be positioned at CES 2025 and the potential they hold for the future.
Dr. Lemaire: It was my pleasure. I’m looking forward to seeing how these companies journey unfolds at the event!