DAZN is set to make a significant move in the sports streaming industry by acquiring Foxtel, the Australian cable and streaming service, from News Corp for approximately AUD 3.4 billion (around EUR 2.2 billion).This strategic acquisition will enhance DAZN’s international sports portfolio,as Foxtel holds broadcasting rights for major sports such as cricket,the Australian Football League (AFL),and the National Rugby League (NRL). DAZN CEO Shay Segev emphasized the importance of this deal, noting that Australians have a strong affinity for sports, making it a prime chance for DAZN to expand its presence in a key market. The deal is currently pending regulatory approval and is expected to be finalized in the latter half of 2025.
Time.news Exclusive Interview: DAZN’s Acquisition of Foxtel – A Game-Changer for sports Streaming
Editor: Today, we’re diving into DAZN’s recent acquisition of Foxtel, a major player in the Australian sports broadcasting scene. Joining us is Dr. Liam Thompson, a renowned expert in digital media and sports economics. Let’s explore the implications of this significant deal.
Editor: Dr. Thompson, DAZN is acquiring Foxtel for approximately AUD 3.4 billion. What does this acquisition meen for the sports streaming landscape in Australia?
Dr. Thompson: this acquisition is monumental for several reasons. First,DAZN gains control over a substantial sports portfolio,including rights to the Australian Football League (AFL),National Rugby League (NRL),and cricket—three of the most popular sports in Australia. This positions DAZN to not only enhance its content offerings but also to strengthen its brand presence in a market with a deep-rooted sports culture.
Editor: Shay Segev, the CEO of DAZN, mentioned the strong affinity Australians have for sports as a key factor in this decision. How critical is local content for global streaming platforms?
Dr. Thompson: Local content is crucial for any streaming service aiming for global reach. Securing local rights allows platforms like DAZN to build loyalty and engage viewers on a deeper level. In Australia, where sports viewing is a national pastime, having rights to major leagues can considerably boost subscriber numbers and retention rates.This deal enables DAZN to cater to Australian audiences effectively, making it a formidable competitor to existing local providers.
editor: The deal is currently pending regulatory approval, expected to finalize in late 2025. How might this timeline affect DAZN’s strategies meanwhile?
Dr. Thompson: The regulatory approval timeline can be double-edged. On one hand, it provides DAZN with time to strategize its entry into the Australian market and tailor its offerings. on the other hand, potential delays could lead to uncertainties in planning. DAZN might leverage this period to engage with Australian sports fans and build anticipation through marketing campaigns to establish its presence, even before the acquisition is finalized.
Editor: With DAZN poised to challenge major players like Netflix and Amazon in sports streaming,what are the potential implications for competition in this space?
Dr. Thompson: DAZN’s move certainly intensifies competition. Traditional broadcasters and streaming platforms will need to reassess their strategies, especially regarding sports rights. This could lead to bidding wars for exclusive content, ultimately driving up prices. Consumers, however, may benefit from improved services and content variety as providers strive to provide the best offerings to capture and retain audiences. Increased competition can spur innovation, pushing platforms to enhance user experience and accessibility.
Editor: For our readers who are sports fans, what practical advice would you offer them as this shift in the sports media landscape unfolds?
Dr. Thompson: Fans shoudl stay informed and be ready to embrace potential changes in how they access sports content. With DAZN’s focus on streaming, fans may have to adapt to new subscription models or platforms to watch their favorite sports. Additionally, exploring reviews and comparisons of service offerings will help them maximize their viewing experience and ensure they choose the best option available.
Editor: Thank you, Dr. Thompson, for sharing yoru insights. This acquisition is certainly one to watch as the sports streaming market evolves in Australia and beyond.