Beauty creator business group Leferi has attracted approximately 30 billion won in equity investment from domestic private equity fund (PEF) management company H Private Equity (hereinafter referred to as ‘HPE’), and its largest shareholder has been replaced. Through this, the plan is to begin preparations for listing on the KOSDAQ in 2025 based on improved corporate governance.
Leferi is a YouTube-based beauty creator business company founded in 2013. By introducing a K-POP entertainment-type producing system and operating a creator group, it has secured its own competitive edge. To date, we have trained over 2,000 creators and are conducting business with over 400 leading creators, including Leo J, Minsco, Seupseup Kim, and Arang.
Leferi has been expanding new commerce businesses by providing systematic YouTube creator marketing solutions to domestic and international beauty brands, while pioneering the live commerce market where creators directly sell recommended products. For example, it recorded sales of more than 5 billion won during a live broadcast lasting up to 80 minutes, and last October, it attracted attention by opening the world’s first creator-centered beauty select store, ‘Leo J Select Store’, in Seongsu-dong, Seoul.
Leferi has continued to grow steadily since succeeding in turning a profit in 2018. According to the Financial Supervisory Service’s electronic disclosure system, last year’s consolidated operating profit exceeded 5 billion won. This year, it is expected to record a double-digit growth rate compared to the previous year. Last August, Shinhan Investment & Securities was selected as the underwriter and announced the goal of becoming the first in the creator industry to be listed on KOSDAQ.
This change in the largest shareholder is attracting attention in that it improves the governance structure and improves management efficiency. HPE plans to pursue joint growth through strategic partnerships while maintaining independent management centered on the existing founder, Chairman Choi In-seok, and the standing management board.
A Leferi official said, “It is very meaningful to welcome HPE, a domestic private equity fund management company, as our new largest shareholder and secure a management partner and value partner.” He added, “Based on the KOSDAQ listing, we will expand the global beauty content-marketing-retail commerce value chain. “We will develop into a global growth solution for promising domestic and foreign beauty brands,” he said.
Meanwhile, H Private Equity (HPE) is a mid-sized PEF management company with a cumulative management volume (AUM) of approximately 1.3 trillion won.
An industry official said, “HPE is a PEF manager with strengths in solving various problems faced by small and medium-sized companies and supporting corporate growth based on extensive investment experience encompassing venture capital (VC) and private equity fund (PEF). “It is evaluated as .”
Choi Yong-seok, Donga.com reporter [email protected]
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