Target consumers by diversifying items and expanding discounts
Lotte Department Store announced on the 17th that it will launch a ‘25-year Lunar New Year gift pre-order sale’. From the 20th to the 5th of next month, all Lotte Department Store stores will showcase approximately 230 Lunar New Year pre-order sales items in livestock, fisheries, fruits and vegetables, and groceries. The discount rate can reach up to 60%.
Lotte Department Store has significantly expanded the number of pre-order items compared to last year and is also introducing a variety of limited-edition items that can only be purchased through pre-order. In addition, the volume of top items with steady demand in each product group, such as Korean beef, fisheries, and fruits and vegetables, was increased by about 20%.
First, livestock gifts changed the basic weight of popular items. In consideration of changing lifestyles, such as the increasing number of single- or two-person households and the number of holiday travelers, we have prepared a Korean beef set with the basic weight of popular items lowered from 2kg to 1.6kg. ‘Royal Korean Beef Steak Gift (1.6kg, KRW 384,000)’, which contains only 1+ grade steak parts such as striploin, sirloin, and tenderloin, and ‘Royal Korean Beef Loin GIFT (1.6kg, KRW 384,000), which contains 3 popular grilling parts of 1+ grade. 360,000 won)’ are considered representative items. Reflecting the ‘Home Makase’ trend of enjoying gourmet food at home, ‘Korean Beef & Truffle Omakase GIFT (1.2kg, 296,000 won)’, which consists of Korean beef with truffle oil, truffle salt, and truffle mustard, is also being introduced for the first time. .
The price range of fishery futures has been expanded from the existing 100,000 to 200,000 won range of practical products such as oysters and fresh fish to up to 600,000 won range. ‘Repiceri Yeonggwangbeopseongpo Gulbi Gon GIFT (1.8kg, KRW 520,000)’, which is selected from around 180g per fish and marinated in sea salt for more than 2 years, and ‘Jeju-produced tilefish’, made up of extra-large tilefish and silver cutlassfish caught in the Jeju sea. Dried silver cutlassfish GIFT (3.2 kg, 360,000 won) is the representative item. ‘Jeju Haenyeo Sea Urchin Roe GIFT (KRW 200,000)’, which is popular as a high-quality K fish food ingredient, is also being sold for the first time by pre-order.
The fruits and vegetables department worked hard to secure quality products. Apple and pear crops, which had poor harvests this year due to high temperatures, were increased by about 20% by securing excellent production areas such as Cheongsong, Yeongju, Andong, Cheonan, and Naju in advance. Representative items include ‘Lepiceri Apple Pear GIFT (KRW 170,000)’ and ‘Lepiceri Apple Pear Shine GIFT (KRW 170,000)’, which have a variety of sizes, sweetness, and taste.
Grocery gifts were prepared considering gourmet demand. Italian ‘Fresh White Truffle GIFT (50g, KRW 1.2 million)’, one of the world’s top three delicacies, is being introduced for the first time through this pre-order. It will be sold for a limited time (30 units) at a 10% discount for three days from the 20th to the 22nd, the start of pre-orders, and will be collected and shipped directly from Italy.
Wine also stands out. In addition to the two winning wines from October’s ‘The Blind’ wine event, we have prepared ‘Art Special Edition’ in collaboration with artist Hwanki Kim, and ‘Future Vineyard Pinot Noir’ by world-renowned wine critic James Suckling.
Lotte Department Store Mall is also offering discounts of up to 65% on over 18,000 popular holiday products during the pre-order period. Lotte Department Store Mall also provides an additional 5-7% discount coupon depending on the purchase amount.
Choi Hyeong-mo, head of the food department at Lotte Department Store, said, “We have put a lot of effort into providing the best curation that will ease the worry and trouble of making choices,” and added, “We hope that Lotte Department Store will become a place for gifts that convey warmth and comfort during the holiday season.” .
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