On the 23rd, the Seoul Economic Promotion Agency revealed the lineup of attractions and influencers for the global cultural festival ‘Seoul Con’, with 4 days left until the opening.
The number of influencers (3,500 teams) participating in this year’s Seoul Cone increased by 500 from the previous year. In addition, a new program was added, ‘Global Influencer This event is held by professional commerce influencers directly selecting companies with products they want to sell.
Existing programs will also be strengthened. A networking event between influencers will be held at the Global Influencer Lounge (28th to 31st), a resting and party space for overseas influencers. On the 28th, the finals of the short-form video contest hosted by the global live streaming platform ‘Vigo Live’ will be held.
There will also be a variety of events showcasing Seoul’s lifestyle in various aspects, including fashion, beauty, games, and K-pop. Representative examples include △Platform by Musinsa △Runway to Seoul △K-Beauty Boost.
‘Platform by Musinsa’ (28th-29th) is a program in collaboration with Musinsa, Korea’s largest fashion platform. Together with 14 participating brands, we will present a new lifestyle that penetrates the past, present and future based on fashion.
On the 29th, ‘Runway to Seoul’, a runway event combining K-fashion, beauty, and entertainment, will be held. Participating this year are 7, including △ RAIVE △ RE_RHEE △ TRIPLEROOT △ VALOREN △ ORDINARY PEOPLE △ MINA CHUNG △ DUCKDIVE It’s a place. The brand’s pop-up exhibition and sales and artist performances will be held.
At ‘K-Beauty Boost’ on the 30th, there will be a booth exhibition of 15 Korea’s leading K-beauty brands, a beauty creator conference, and a ‘Reconciliation Awards 2024’ event.
The Seoul Con Apan Star Awards, an integrated drama awards ceremony that covers all channels including terrestrial and OTT, will be held on the 28th.
On the 31st, the last day of this year, the Seoulcon World K-Pop Festival & Countdown performance will be held from 6 PM to 2 AM the next day. Starting with Zico and Dynamic Duo, famous singers such as Baekho, Changmo, Billy, and Say My Name are scheduled to appear.
The lineup of 9 global influencers who will promote this Seoul Con has also been revealed. There are two domestic public relations ambassadors, Dottie and Yell. There are seven overseas PR ambassadors, including Poonam Naruka (India), Mr. Dong (China), Uekusa Kazuhisa (Japan), and Irene Suwandi (Indonesia).
Global influencers and citizens who wish to participate in Seoul Cone can pre-register on the Seoul Cone official website.
Kim Hyun-woo, CEO of the Seoul Economic Promotion Agency, said, “Seoulcon is significant in that it created an influencer festival that did not exist before in the world and presented a new paradigm,” adding, “It is a people-centered expo, and the content they enjoy and produce is in Seoul.” “It will be an opportunity to spread its charm around the world,” he said.
Economy Queen Reporter Kim Kyeong-eun
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