On Christmas Eve, ORF2 dedicated its programming to the “Licht ins Dunkel” initiative, raising over 520,000 euros through three hours of broadcasts from the ORF Lower Austria studio.
This year has posed unique challenges for many, as highlighted by Klaus Schwertner, Managing Director of Caritas Vienna, during the “Licht ins Dunkel” broadcast. He noted the increasing pressure on families and individuals struggling to make ends meet, especially when it comes to basic necessities like heating and food. “Licht ins Dunkel” ambassador Karl Trahbüchler expressed gratitude to viewers for thier generous contributions, which will support projects for individuals with disabilities and families in need across Austria.
In a year marked by natural disasters,including severe flooding,the Raiffeisen-Holding Niederösterreich-Wien donated 50,000 euros to the emergency relief fund,emphasizing the importance of community support during tough times. The initiative has already aided 453 families with 1,200 children in Lower Austria alone. Additionally, notable contributions from organizations like the Niederösterreichische Nachrichten and supermarket chain Spar have bolstered the campaign, showcasing the collective effort to bring light to those in need this holiday season.
On November 28, Radio Niederösterreich hosted a successful music request day, further contributing to the fundraising efforts. ORF Lower Austria Director Alexander Hofer reflected on the event, noting the meaningful interactions with listeners and the overwhelming spirit of giving that characterized this year’s campaign. diocesan Bishop Alois Schwarz remarked on the ongoing ability of “licht ins Dunkel” and ORF to inspire generosity during the Christmas season.
Q&A with Klaus Schwertner: The Impact of “Licht ins Dunkel” in Times of Need
Time.news Editor: Klaus, thank you for joining us to discuss this year’s “Licht ins Dunkel” initiative.On Christmas Eve, ORF2 raised over 520,000 euros. How significant is this achievement considering the challenges many are facing?
Klaus Schwertner: Thank you for having me. This year has brought extraordinary challenges, especially for families struggling with the basic necessities of life, such as heating and food. The over 520,000 euros raised through our broadcasts reflects not just monetary support but also a deep sense of community and willingness to help those in need. It highlights how, even in tough times, people are willing to contribute and make a tangible difference in the lives of others.
Time.news Editor: You mentioned the current pressures on families. What specific assistance will these funds provide?
Klaus Schwertner: The funds from “Licht ins Dunkel” will support various projects designed for individuals with disabilities and families in need across Austria. This includes direct financial assistance, food support, and emergency relief to help families cope with urgent crises, particularly in light of the natural disasters we’ve seen this year, such as severe flooding.
Time.news Editor: What role do corporate contributions play in the success of this campaign? For instance, Raiffeisen-Holding Niederösterreich-Wien donated 50,000 euros this year.
Klaus Schwertner: Corporate contributions are crucial. They not only provide significant financial boosts but also inspire others to give.Raiffeisen-Holding’s donation to the emergency relief fund is a perfect example of how businesses can lead by example. Their involvement emphasizes the importance of community support during turbulent times and showcases the collective effort needed to tackle societal challenges.
Time.news Editor: In terms of public engagement, how did events like the music request day hosted by Radio Niederösterreich impact fundraising?
Klaus Schwertner: Events like the music request day play a pivotal role in engaging listeners and creating a sense of urgency and connection. This year,the interactions we saw on-air were heartwarming,illustrating the overwhelming spirit of giving that characterizes our campaign. Such initiatives not only drive donations but also foster community spirit, uniting people around a common cause.
Time.news Editor: what do you believe is the long-term impact of initiatives like “Licht ins dunkel” on society?
Klaus Schwertner: Initiatives like “Licht ins Dunkel” have a profound impact on society. They not only provide immediate assistance to those in need but also cultivate a culture of giving and generosity. by highlighting the stories of those we help, we raise awareness about social issues and encourage more people to participate in charity, ultimately leading to a more compassionate society. It’s essential for organizations like ours and media outlets to keep these conversations going beyond the holiday season, ensuring that kindness is not just a seasonal act.
This dialog underscores the importance of community support, corporate involvement, and active public engagement in making a difference through charitable initiatives like “Licht ins Dunkel.”