On December 24, 2024, the annual live broadcast of “LICHT INS DUNKEL” on ORF 2 showcased the remarkable generosity of the Austrian public, raising an notable €17,608,599 for various charitable initiatives. Hosted by Eva Pölzl and Tarek Leitner,the event featured notable guests,including President Alexander Van der Bellen,who emphasized the importance of solidarity in supporting those in need. Throughout the day, celebrities and military personnel manned donation phones, engaging with viewers and encouraging contributions. The funds raised will enhance accessibility and educational support for individuals, fostering greater societal participation. This year’s campaign highlights Austria’s commitment to community and compassion, reinforcing the message that together, a brighter future is possible.The annual charity initiative “Licht ins Dunkel” continues to make a meaningful impact in Austria, raising over €5.4 million through the “Ö3-Weihnachtswunder” campaign. This year’s event featured a new hosting trio—Tina ritschl, Philipp Hansa, and Sylvia Graf—who broadcasted live for 120 hours from the “Ö3-Wunschhütte” in Wiener Neustadt. The funds collected will support children and individuals with disabilities, enabling them to lead autonomous lives. Ines Stilling, president of licht ins Dunkel, emphasized the importance of these donations in fostering inclusivity and improving the lives of those in need. The ORF’s commitment to raising awareness and promoting solidarity remains crucial in building a more equitable society for all Austrians.The Ö3 Wundertüte initiative continues to make a significant impact in Austria, transforming old mobile phones into vital donations for charity. This year alone, the program has generated €500,000, contributing to a total of approximately €6 million raised for the LICHT INS DUNKEL emergency fund. Supported by ORF’s extensive media reach, which engages up to 6.5 million people, the campaign encourages community solidarity and ongoing contributions. Donations can be made year-round via a dedicated hotline, online platforms, or through social media, ensuring that support for those in need remains accessible even after the holiday season. For more data on how to donate, visit lichtinsdunkel.ORF.at or check ORF TELETEXT.
Discussion: The Impact of “Licht ins Dunkel” on Austrian Charity Work
time.news editor: Thank you for joining us today. The recent live broadcast of ”Licht ins Dunkel” raised an notable €17,608,599. Can you share your thoughts on the meaning of this amount for charitable initiatives in Austria?
Expert: Absolutely.This figure not only reflects the generosity of the Austrian public but also demonstrates a strong commitment to solidarity and support for those in need. The funds raised are crucial for enhancing accessibility and educational opportunities, fostering a more inclusive society. It’s remarkable how, through events like these, we see a collective effort to address the challenges faced by individuals with disabilities.
Time.news Editor: President Alexander Van der Bellen’s presence and remarks during the event highlighted the importance of solidarity. How does political support influence charitable initiatives?
Expert: Political support plays a vital role in amplifying the message of charity events. When prominent figures like President Van der Bellen actively participate, it encourages wider public engagement and legitimizes the cause. This visibility not only inspires donations but also raises awareness about the issues at hand, paving the way for ongoing discussions around inclusivity and social justice.
Time.news Editor: The initiative also highlights the efforts of volunteers, including celebrities and military personnel who manned the donation phones. what impact do you think this kind of engagement has on the community?
Expert: Engaging public figures creates a relatable connection between the cause and the general populace. When celebrities and community members lend their voices and time, it humanizes the cause, making it more approachable and encouraging personal contributions. This active involvement enhances community spirit and solidarity,a crucial aspect of fostering a culture of giving.
Time.news Editor: This year, the “Ö3-Weihnachtswunder” campaign also contributed substantially, raising over €5.4 million to support children and individuals with disabilities.How do these targeted campaigns help in shaping the impact of donations?
Expert: Targeted campaigns like “Ö3-Weihnachtswunder” are essential as they clearly outline what the funds will support. By focusing on specific demographics, such as children with disabilities, donors can see the tangible impact of their contributions. This specificity encourages more people to participate, knowing exactly who and what they are helping, thus driving fundraising efforts to new heights.
Time.news Editor: The “Ö3 Wundertüte” initiative has transformed old mobile phones into donations, amounting to €500,000 this year. What does this say about innovative approaches to fundraising?
Expert: It highlights the creativity and adaptability of fundraising strategies in the digital age. By repurposing old technology,the initiative taps into sustainability trends while providing an easy way for people to contribute. Such innovative approaches not only diversify fundraising channels but also attract younger demographics who may be looking for more engaging ways to support charitable causes.
Time.news Editor: Lastly, how can readers continue to support “Licht ins Dunkel” beyond the holiday season?
Expert: Donations can be made year-round through various platforms, including online donations and dedicated hotlines. Social media also plays a crucial role in ongoing engagement. It’s important for individuals to recognize that their support can make a difference at any time, not just during special events. Continuous awareness and outreach efforts will help maintain momentum and ensure that support remains accessible for those in need throughout the year.
Time.news editor: Thank you for sharing your insights! It’s clear that “licht ins Dunkel” isn’t just a holiday event, but a year-round commitment to improving lives across Austria.