(Web Desk) In the world of influencers on social media, artificial intelligence (AI)-powered influencers are increasing day by day, including a new name for a Spanish AI model called “Etana”.
Created by Ruben Cruz, founder of “The Clueless” agency, AI influencer Etana is not only unusually close to reality but also setting new trends in the world of influencers.
The said company came up with the idea of creating this AI model when they faced failure to effectively advertise their products with the help of real social media influencers and had to bear the brunt of them. These issues led to the creation of Etana, a highly detailed virtual model.
Introducing herself as Hasina, a 25-year-old with pink hair, this AI social media influencer has quickly amassed a huge following on Instagram, which now exceeds 3 lakh.
If you look at Etana’s monthly income, it comes to a staggering 10,000 euros per month, which is about 2.9 million Pakistani rupees.
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Unlike typical social media influencers, Etana’s life is entirely digital, with a team of designers and AI experts creating photos and videos of Etana’s daily activities using Photoshop and other tools.
The agency’s graphic designer says, “We realized that social media users like to see people’s lives, not just photos, so we had to give this AI model a little more realism to engage social media users.” lay down
This experiment was so successful that Etana has also received messages from many celebrities who are apparently unaware of her reality.
In addition, the agency has also received requests from several other brands to create their own separate AI social media analytics.