It is January 6 the gifts for him Three Kings Day Mages will cost 25% more expensive than last year, mainly due to the increase in prices, estimated the National Alliance of Small Merchants (Anpec).
And not only the toys will be more expensive, but also the celebration with the traditional Thread with chocolate the price increased more than 20% compared to last year.
Cuauhtemoc Riveraleader of small merchants, commented that in an average house in Mexicowhere parents have two children, an expense of at least minus one thousand 145 pesosin the purchase of two or three branded toys, while a year ago the estimate was still 915 pesos, “this means an increase of 25%.”
The Anpec He recommended anticipating the expense and not going overboard, since the desire to meet children’s expectations can lead to unplanned debt.
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This year, in the case of The Legos, They range between 325 and 2,200 pesos; the clues of Hot Wheels They range from 350 to 2,300 pesos and the basic action figures cost around 337 pesos and can reach 1,610 pesos; The children’s makeup kit can be between 339 pesos and up to 2,023 pesos.
“It is important to comment that even though the Chinese contraband toy may seem at first glance to be an attractive option due to its low cost (50% less than the brand toy), other factors such as quality, durability and safety of use must be considered. Well, some toys may contain toxic materials such as lead in the paint; If they are poorly designed or assembled, they may have small parts that come off easily,” said Cuauhtémoc Rivera, president of the Anpec.
Rosca de Reyes Magos with an increase of 20%
In the case of the traditional Thread of Three Wise Menthe Alliance said that this year, Melchior, Gaspar and Baltazar In a meeting of 15 people, they can pay close to 800 pesos for the famous bread and a chocolate to accompany it, which represents an increase of 20% compared to last year when the large bagel ranged at 622 pesos.
The traditional ones are the most accessible for most homes, those that can be purchased at the corner bakery; small size can be found in the neighborhood bakery for up to 240 pesos, in the supermarket for 261 pesos and in the franchise bakery for 360 pesos; The prices of the large or family size thread can reach up to 480, 420 and 550, respectively.
In the case of gourmet bagels with ingredients, fillings and innovative presentations, in a small size, they can be obtained for up to 270 in neighborhood bakeries, up to 433 in a supermarket and up to 550 in a franchise bakery; while the large thread reaches up to 530, 690 and 800.
“While chocolate can cost up to 265, considering five liters of milk for fifteen people.”
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Rivera specified that in the context of the pandemic that hit the local economy, popular consumption was affected.
In this regard, Brenda, the mother of the family, commented that she has a daughter on whom she plans to spend about 3 thousand pesos, which is what she has budgeted for a doll kit, a guitar and perhaps a bicycle.
For its part, the National Chamber of Commerce of Mexico City (Canaco) estimated an economic benefit of 3,937 million pesos, exceeding sales by 8.1% this year. It is estimated that more than one million 780 thousand children will receive a toy this coming Monday in the country’s capital alone.
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