POCO India has expressed its commitment to redefine technology for the young generation by appointing Bollywood actor Akshay Kumar as its brand ambassador. This big announcement comes just days ahead of the launch of the highly anticipated POCO X7 series, which is scheduled to take place on January 9 at 5:30 pm ET. This move signals the beginning of a new era of innovation and growth for the brand. Akshay Kumar, known for his unabashed energy and massive popularity, is the perfect embodiment of POCO’s “Made of MAD” philosophy. Their partnership aligns perfectly with the X7 series’ campaign “Xceed Your Limits”, which inspires users to break conventions and move towards the extraordinary.
Features of POCO X7 series:
The POCO X7 features the most durable 1.5K AMOLED 3D curved display in its class, while the Both models are powered by Xiaomi HyperOS 2.0, providing users with next-generation AI capabilities. Designed for durability, efficiency, and immersive performance, the POCO X7 5G and X7 Pro 5G deliver flagship-level innovations at pocket-friendly prices.
Himanshu Tandon, Country Head, POCO India, said:
“At POCO, we have always taken bold choices that reflect our technology vision. Akshay Kumar’s fearless personality and his popularity make him a perfect fit for our brand. With their partnership and the launch of the X7 series, we are set to touch new heights and provide transformative experiences to our users.”
Bollywood actor Akshay Kumar said:
“Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different. POCO’s ‘Made of MAD’ vision and the X7 series’ campaign ‘Xceed Your Limits’ resonate with my personality. I am excited to be a part of this journey with POCO that inspires the youth of India to make bold choices and redefine technological possibilities.”
This announcement reflects POCO’s growth path and intention to dominate the Indian technology sector. Akshay Kumar’s partnership will expand the reach of the brand and with the launch of the X7 series, POCO is set to provide users with a bold and transformative experience.