The Generation Zknown for its strong connection to technology and focus on authentic experiences, transforms the tourism panorama.
According to a study by Marriott Internationalthis generation demonstrates a remarkable commitment to travel, not only as a recreational activity, but as a financial priority y cultural.
Some key points of their habits and preferences are that 92.4 percent of young people of this generation save for their trips, which highlights their strategic vision to meet their income goals. exploration.
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About 78 percent choose turismo localdemonstrating a shift toward valuing nearby communities by fostering a deeper connection to their roots and regional culture.
And more than 52 percent prioritize ecotourism and sustainability with responsible practices, by opting for experiences that respect the environment and promote a positive impact on the communities visited.
Made in Quintana Roo returns with more surprises.
Soon you will be able to enjoy a new edition of the pavilion that brings together the best of our culture, gastronomy and traditions. Live the experience and take with you a little piece of Quintana Roo.
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— Mrs. of Tourism Quintana Roo (@SedeturQROO) January 2, 2025
EXPONENTIAL INCREASE
The importance of generation Z in the tourism field is such, especially for the Mexican Caribbean, that according to data from the Tourist Profile and Behavior of the state Tourism Promotion Council.
In 2023, they represented 15.3 percent of the more than 21 million tourists who visited the entity, a figure that is expected to increase exponentially in the next five years.
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When it comes to their travel planning, 65.6 percent of those also called centennials, plan family trips and 47.3 percent opt for getaways as a couple; Furthermore, according to the study, there is an increase in the preference for solo walks, because 37.1 percent find it attractive because of the freedom, flexibility and the opportunity to meet new people.
of the participants in the study would choose to choose an All Inclusive hotel
VISIT THE RIVIERA MAYA
In the case of the Riviera Maya, A high percentage of lodging is taken by young couples between 20 and 29 years old who like to visit the Yucatan Peninsula and since it is a strategic destination to visit parks and cenotes, they cross to Cozumel to enjoy the island, said Offner Arjona, president of the association Small Hotels in Playa del Carmen.
“Both national tourism and International “Of the new generations they have that strategy and the last days of their vacations they go to an All Inclusive because they have already done everything they planned, and in the last days they just want to relax and don’t want to go anywhere else,” he explained.
PLANNING IS FUNDAMENTAL
The results of the survey show that the planning For them it is fundamental; in the region, the local trips They are organized one to two months in advance, while international events require between two and five months of preparation.
Despite the meticulousness in the organization, The average time spent enjoying the trip is only a week.
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Mobile technology plays a key role for your experiences tourist, allowing them to organize all aspects of a trip from the comfort of their device.
The Generation Z has revolutionized the way we travel and it is essential that the tourism industry remains at the forefront to satisfy these needs of this sector of the population, concludes the work.
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