DAZN, the new broadcaster for Ligue 1, is making waves with its innovative subscription model, now set at a competitive €19.99 per month, alongside a special €10 rate for students. As part of its strategy to engage fans, DAZN is also introducing a unique “non-conformist” magazine every Monday, aimed at enhancing the viewing experience for football enthusiasts. Brice Daumin, the director of DAZN France, emphasizes the company’s commitment to editorial investment and affordability, although he remains tight-lipped about the implications of this strategy on the season’s signings. as DAZN seeks to establish its presence in the competitive sports broadcasting landscape, fans are eager to see how these changes will impact their Ligue 1 experience.
DAZN’s New Strategy for Ligue 1: An Interview with Brice Daumin
In this exclusive discussion, we delve into the implications of DAZN’s innovative subscription model for Ligue 1 and how it may shape the future of sports broadcasting in France. Brice Daumin, the director of DAZN France, shares insights on the new €19.99 subscription fee, student discounts, and the introduction of a unique magazine aimed at enhancing the football viewing experience.
Q: Brice, DAZN has launched a compelling new subscription model for Ligue 1 at €19.99 per month and even offers a reduced rate of €10 for students. What inspired this pricing strategy?
Brice Daumin: At DAZN, we firmly believe that access to sports should be both affordable and inclusive.By introducing a competitive price point and a special rate for students, we aim to engage a wider audience. Many young fans, who are often on tighter budgets, are crucial to the sport’s future. With this pricing strategy, we hope to build a loyal fan base from the ground up.
Q: Along with the pricing structure, DAZN is set to roll out a unique “non-conformist” magazine every Monday. Can you elaborate on this concept?
Brice Daumin: Absolutely! Our weekly magazine is designed to enhance the overall viewing experience for football enthusiasts. It will feature in-depth analysis, behind-the-scenes content, and player interviews—elements that customary sports coverage often misses. Our goal is to foster a deeper connection between fans and the sport, encouraging a more holistic understanding of Ligue 1.
Q: How do you see these innovations impacting the viewer experience in Ligue 1?
Brice Daumin: We anticipate that these changes will significantly enhance viewer engagement. By integrating editorial investments with our broadcasting service, we are not just offering games; we are curating a comprehensive football experience. this holistic approach is essential as we compete in the crowded sports broadcasting landscape.
Q: With this enterprising strategy,what are the long-term implications for DAZN in the sports broadcasting industry?
Brice Daumin: Our commitment to both innovation and affordability sets us apart in this competitive market. As we establish our presence in Ligue 1, we hope to demonstrate that sports broadcasting can be both accessible and enriching. This strategy could redefine how broadcasters interact with fans, paving the way for a more engaging, fan-centric model in the entire industry.
Q: Has this new strategy affected your outlook on player signings and team investments during the season?
Brice Daumin: While I can’t divulge specific implications for player signings, I can say that our focus remains on enhancing the fan experience. the operational aspects of broadcasting and the investments in editorial content are designed to create a robust platform that teams and players can thrive within.
Q: Lastly, what practical advice do you have for fans who want to take full advantage of these new offerings from DAZN?
Brice Daumin: I encourage fans to not only subscribe but also to engage actively with our content.Dive into the weekly magazine and utilize our interactive platforms. We’re here to foster community discussions and insights around Ligue 1, and I believe fans will find their experience to be much richer as a result.
As DAZN continues to reshape the sports broadcasting landscape, fans are poised to benefit from more accessible and insightful ways to engage with Ligue 1 football.