Office worker Lee (35) bought Hoka running shoes worth 190,000 won on New Year’s Day. My resolution to take care of my health in the new year led to the purchase of running shoes. Mr. Lee said, “I can’t run right now because it’s cold, but buying running shoes fueled my will to exercise.”
As interest in health care increases in the new year, sales of sports clothing and exercise equipment have soared. According to Musinsa on the 13th, the results of analyzing the transaction amount data by Musinsa store category for a week from December 31 to January 6 last year were as follows: △Sportswear tops and bottoms (58%) △Sports shoes (72%) △Sports bags (72%) △The transaction amount of exercise-related products such as fitness products and equipment (120%) in the previous week (December) It increased compared to the period from the 24th to December 30th.
Looking at detailed categories, items for each exercise category, such as running, swimming, and yoga, showed even growth. During the reporting period, sales of running shoes, training jackets, and pants each increased by about 65%. Sales of swimsuits and sports leggings also increased by about 80%.
An official at Musinsa said, “Starting in the New Year, demand for items related to daily sports such as running, swimming, and hiking is increasing among customers who want to start exercising in their daily lives for hobbies or health management.”
Reporter Lee Min-ah [email protected]
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