Morocco’s Domestic Tourism Booms, Reaching 8.5 Million nights in 2024
Morocco is experiencing a surge in domestic tourism, with a notable increase in overnight stays at classified hotels. According to Minister of Tourism, handicrafts, and Social Economy Fatim-Zahra Ammor, Moroccan citizens booked approximately 8.5 million nights in these establishments in 2024, representing a remarkable 30% of the total nights recorded.
Speaking to the House of Representatives, Ammor emphasized the government’s commitment to promoting domestic tourism year-round, moving away from seasonal trends. This strategy aims to encourage Moroccans to explore and appreciate the diverse attractions within their own country.
The minister highlighted the crucial role domestic tourism has played in bolstering the national tourism sector, particularly during the COVID-19 pandemic.
To further stimulate this growth, Morocco’s 2023-2026 roadmap has dedicated two thematic areas to domestic tourism: “Coastal” and “Nature & Revelation.” These initiatives focus on developing new tourism products tailored to the spending power of Moroccan tourists, while leveraging existing infrastructure and projects.Improving connectivity between various tourist destinations is another key focus. Ammor outlined plans to launch new domestic flight routes, encourage investments in popular tourist products, and strengthen the promotion of domestic tourism through campaigns like “Ntla9awfbladna” (Let’s Discover Our Country).
Morocco’s Domestic Tourism Boom: An Interview with Tourism Expert
Time.news: Morocco is witnessing a remarkable surge in domestic tourism. Can you shed light on the factors driving this trend and its implications for the country’s tourism sector?
Expert: Morocco’s domestic tourism is indeed experiencing a phenomenal rise, with a staggering 8.5 million overnight stays recorded in classified hotels in 2024 alone, representing a remarkable 30% of total nights booked.Several factors contribute to this growth. Firstly, the government’s “Let’s Discover Our Country” campaign has successfully promoted the vast and diverse attractions within Morocco, inspiring citizens to explore their own homeland. Secondly, the emphasis on year-round tourism has shifted away from the conventional seasonal patterns, encouraging travel throughout the year.
Time.news: What specific initiatives are being undertaken to further stimulate this growth in domestic tourism?
Expert: The Moroccan government’s 2023-2026 roadmap has dedicated notable attention to this burgeoning sector.two key thematic areas are “Coastal” and “Nature & Revelation,” focusing on developing new tourism products tailored to the spending power of Moroccan tourists while leveraging existing infrastructure and projects.
Improved connectivity between destinations is another crucial focus. The government is actively working on launching new domestic flight routes and encouraging investment in popular tourist products. These combined efforts demonstrate a clear commitment to making domestic travel more accessible and appealing.
Time.news: How significant is domestic tourism in supporting Morocco’s overall tourism sector?
Expert: Domestic tourism plays a vital role in cushioning the impact of external economic fluctuations and providing a stable income source for the tourism industry, especially during periods of uncertainty, as was evident during the post-pandemic recovery. It strengthens the local economy by creating jobs and generating revenue across various sectors, from accommodation and transport to food and entertainment.
Time.news: What advice would you give to Moroccan travelers looking to explore their country further?
Expert: Morocco offers an incredible diversity of experiences, from bustling cities to serene beaches and rugged mountains. I encourage travelers to explore beyond the well-trodden paths, delve into local traditions and engage with the rich culture and history that this lovely country has to offer. Research local festivals and events, venture off the beaten track, and take the opportunity to discover hidden gems and create unforgettable memories.
