Raz Amir |
Bloomfield before the opening whistle (Itzik Blanitzky)
The sports hall company that operates, among other things, Bloomfield Stadium, will go out to tender in the near future and will sell the rights to the name of the field. Similar to what happened in Be’er Sheva, the stadium’s name is called “Toto”-Turner, a similar thing will happen with the stadium in Tel Aviv-Yafo, where the name of the winner of the tender will be added alongside the mythological name Bloomfield.
The sports halls do not yet say how much money they will be able to make from it, but the most logical hypothesis would be that the amount will be larger in relation to what they received at the Yad Eliyahu Hall from Menora Mivtachim (NIS 20 million for 8 years).
The amount that will come in will be for the purpose of upgrading the facilities that the sports halls company owns, instead of taking public money from the taxpayers. In recent years, the company has been constantly increasing its revenues by sporting events and various events held at the various facilities, and the sale of naming rights to the courts it operates are an integral part of this.
