Content creator, entrepreneur and TV presenter Liran Kohner (33) was chosen along with her husband – businessman, presenter and car corner reporter for Keshet 12, Guy Gior (42), as presenters of the O&H network.
The selection of the new presenters is part of the H&O BRAND COLLECTION strategy, which includes expanding a variety of categories, entering leading international brands in the fields of fashion and sports, providing added value to consumers, deepening the shopping experience, service and quality.
The Cohen-Gior couple are considered one of the most photogenic couples in Israel, a couple with two daughters and they live in Tel Aviv. Kohaner is a network leader with an Instagram number of no less than 232 K (!). They are leading entrepreneurs and activists on the subject of sustainability that touches their hearts.
As part of the contract for 2022, a variety of advertising activities will take place, from traditional campaigns to creating common content on social networks for all departments of the O&H network: women’s and men’s fashion, nightwear and leisure, sports and home fashion, with an emphasis on the wide range of brands offered by: , Wrangler, Nautica, Dex, Adidas, Nike, Under Armor, and more.
The first campaign starring them will go up in April with a budget estimated at NIS 2.5 million, on the occasion of the launch of the Spring-Summer 22 collections of women’s, men’s, children’s and sportswear.
Liran Koehner and Guy Gior: “We are very excited to join the H&O family and we are sure that the things we will do together will be one great experience, both for us and for the entire consumer audience.”